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Amcor launches first recyclable shrink bag for meat and cheese

Eating, Drinking, Food, Meats, Cheeses, Primary Packaging, Secondary Packaging, Wrapping, Shrink Wrap, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Plastic, Plastic - PE

Amcor, a global leader in packaging, has today launched Eco-Tite® R in Europe, the first designed to be recycled, PVDC-free shrink bag for fresh and processed meat, poultry and some cheeses. Amcor Eco-Tite® R is designed to maximise shelf-life, maintain food safety, reduce food waste and can be recycled in existing polyethylene (PE) plastic recycling streams.* This means that more consumers will be able to recycle their meat, poultry and cheese packaging, while enjoying the benefits of longer lasting food.

“Through our packaging expertise and commitment to sustainability, the team has overcome a challenge for the industry; developing a high performance shrink bag that’s PVDC-free and recyclable, while maintaining food safety. This is a great step-forward for consumers and an example of how the removal of problematic materials from packaging – something the industry is increasingly focussed on delivering – can provide us with safe, secure and recyclable packaging,” said Rosalia Rosalinova, Marketing Manager for Meat and Fresh Produce at Amcor.

Amcor Eco-Tite® R is a multi-layer, mono-PE packaging which maintains a high barrier to oxygen and water vapour even when exposed to high-moisture environments, such as cooler cases and refrigerators. This solution provides European meat and cheese producers an alternative to PVDC packaging – which is not recyclable in mechanical or chemical recycling systems.

To validate recyclability in real-world conditions, Amcor Eco-Tite® R has been certified by the cyclos-HTP institute, an independent testing lab. Consumers can today recycle the bag where suitable infrastructure is in place, including Germany, France, Italy, The Netherlands, Norway, Austria and Spain. Recyclability of the new shrink bag will grow as infrastructure develops in additional countries.

This innovation also supports Amcor’s broader commitment to develop all its packaging to be recyclable or reusable by 2025, which it committed to in 2018 as part of its pledge.

*European countries with suitable polyethylene (PE) recycling streams currently include Germany, France, Italy, The Netherlands, Norway, Austria and Spain.

See also

Amcor to help brands communicate packaging carbon footprint reductions through independent labelling from the Carbon Trust

Amcor has announced the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It’s part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when sustainability is an increasingly important factor in consumers’ purchasing decisions.

Developments in packaging sustainability and efficiency secure Amcor two 2018 Alufoil Trophies

Two sustainable packaging innovations from Amcor that boost efficiency and improve consumer convenience have won 2018 Alufoil Trophies at the European Aluminium Foil Association awards. The company’s PolyInert laminates, which enable sensitive pharmaceuticals to be packaged in stick-pack form, won the Resource Efficiency category, and AluFix Retort Xtra, the newest addition to the successful AluFix range, won the Technical Innovation award.

  • Innovation
  • English
  • Modified 14 Apr 2021
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