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Aptar Beauty + Home creates the "Sample of the Future" for Yves Saint Laurent

Beauty, Personal Care, Cosmetics, Make Up, Luxury, Primary Packaging, Flexibles, Film, Sheet, Cosmetic Components, Compacts, Active, Smart Packaging, Sustainable Packaging, Reusable Packaging, Plastic, Plastic - PET

Why distribute a simple sample when you can offer consumers the total user experience through a packaging solution that revolutionizes the concept of try before you buy?

That’s the challenge that Aptar Beauty + Home met for Yves Saint Laurent by creating a miniature version of its Touche Eclat Cushion Foundation with Aptar’s Cosmin packaging. This travel-friendly sample offers a makeup experience comparable to using the full-size compact sold in stores.

By reproducing the product’s application experience on a smaller scale, Aptar Beauty + Home has transformed a promotional tool into an engaging experience that delivers Yves Saint Laurent’s luxurious, design-forward world to potential customers, staying true to the original product and offering an incentive to buy.

Cosmin is an alu/PET packaging solution perfectly tailored to the ultra-fluid formulas on the cushions market. It features an easy, ergonomic closing system that is practical, travel-friendly and reusable. Its expert applicator delivers just the right amount of product for perfect makeup results. Its flat, square format (70 x 70 mm) enables easy distribution in magazines, while its open card offers a large communication space for brands to promote their concept.

Aptar Beauty + Home & Connected Samples

Thanks to its exclusive partnership with MyPack Connect, Aptar Beauty + Home now offers 100% connected samples. Through an application or directly on Messenger, simply take a photo of your sample to access a content platform that presents videos, photos, a technical data sheet, a store locator tool and an e-shop. It provides a way for brands to more effectively assess consumer satisfaction, directly receive feedback about the product and meet the expectations of those who would like to receive a shade that more closely matches their skin tone. Aptar Beauty + Home also offers the Cosmin sample in a connected version.

See also

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  • Company News
  • English
  • Modified 19 Mar 2018
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