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L’Oréal and Aptar collaboration – Hair mousse format with exclusive design and superior dispensing functionality

  • Aptar Beauty + Home
Beauty, Personal Care, Primary Packaging, Aerosols, Dispensing Closures, Closure Components, On/Off Control

L’Oréal has launched their new Elnett Crème de Mousse styling foam. Not only does the product deliver a delightful rich mousse with satin touch, but the total package is a real standout, redefining this hair styling category!

The chic gold can and the elegant custom designed accessory from Aptar Beauty + Home make a stunning combination. The aerosol accessory is reminiscent of a lotion dispenser in both appearance and function.

Thanks to the transit clip and the twist to open mechanism, the consumer can be sure that her package arrives safely at home whether Elnett Crème de Mousse is bought online or in retail.

The intuitive dispenser design offers consumers choice of use: the package can be picked up for hand-to-hand application, or conveniently left on the counter to be used as a tabletop pack.

As a result of collaboration between L’Oréal and Aptar Beauty + Home, the hair mousse format has been redefined into an exclusive design with superior dispensing functionality.

See also

  • Brand Launch
  • English
  • Modified 23 Feb 2018
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