Aptar Beauty + Home, worldwide leader in fragrance and facial skin care packaging delivery systems (sprays, aerosols, pump bottles, etc.) supports brands throughout the project process from design to creation, drawing on its accurate knowledge of trends and new consumer habits.
This unique know-how enables it to offer innovations that are always guided by a sensory dimension.
Each of the company’s innovations reinvents an application ritual and puts forward avant-garde technologies: from Note, the reinvented timeless application technique, chosen by Flowerbomb to customise its perfume, to Clarins Double Serum’s complete customisation.
New experiences and new application rituals, Aptar Beauty + Home opens the door to its expert laboratory...
Aptar Beauty + Home reinvents the art of applying perfume
« Frag-Clouding », « Frescanizing », « Swaporizing » : Aptar Beauty + Home has observed the thousand and one ways of applying perfume around the world (Brazil, China, France, Saudi Arabia, etc.) and compiled these everyday yet not insignificant rituals into the « Codex des Gestuelles », an unprecedented repertory that is now being enriched with new words, along with an English version available online as of 2 October. This glamorous, offbeat glossary beautifully enhances the art of applying perfume through poetic neologisms that offer an intelligent, sometimes mischievous description of the ways in which we feel and experience perfume. The “Codex des gestuelles” is aimed at novices and enthusiasts alike, in short anyone who is looking to learn about the perfuming ritual experience via photos, videos and lexical contents.
Perfume as a handwritten message coating the skin
To provide a unique sensory journey, Aptar Beauty + Home develops a diversified product offering for its clients – from the most traditional to the most sensory sprays and alternative application methods – bespoke solutions to enrich and bring a new sense of enchantment to the perfuming experience.
The latest example to date is frAgrAnce mAster, which renews the perfuming experience through an application that will appeal to both connoisseurs and millennials in search of fun innovations. At a mere push , this elegant «perfume pen» delivers a dose for instant distribution and traces its fragrance trail on the skin. The application is quick, controlled and highly sensory, and the object travel-friendly, innovative and precise: perfect for application to pulse points, to which it is recommended to add fragrance to create a lingering trail. A new perfume ritual with a calligraphic sensory feel...
Fragrance Master, is:
- A perfume pen born of Skin Master technology.
- Specific applicator options: quill, drop, brush, etc.
- A wide choice of customised features for the design.
- A practical format, a discreet application method.
Aptar Beauty + Home Boosts Bespoke cosmetics
Today, your skin feels tight, last week it was shiny and who knows what it holds in store for you tomorrow or in a month’s time? A fact that has not escaped the notice of cosmetics laboratories, an increasing number of which are creating 100% customised formulas after getting their customers to complete an extremely comprehensive questionnaire on their skin, health, needs and lifestyle.
This diagnosis is sometimes supplemented by more in-depth analyses to measure moisture levels in the epidermis, the depth of wrinkles, the presence of redness, etc. The end result is a unique formula, a dream that has become reality.
Developed by Aptar, the new neomix experience offers brands the possibility of personalising their skincare formula or foundation by adding a booster presented in the form of a cartridge.
Simply choose your booster depending on your needs (radiance, nutrition, firmness, shine control, etc.) to create a new, bespoke product, perfectly tailored to each skin type, at one click. Ergonomic, design-forward, feminine and practical, Neomix can be endlessly customised : Aptar offers multiple options for adapting this innovation to each project.
- An elegant duo packaging with an 80-20 formula ratio (240μl + 70μl) for skincare and a 70-30 (150μl + 70μl) for make-up.
- An independent cartridge for endless formula combinations.
- An intelligent pump to dispense a fresh formula and mix it at the last minute.
- No formula residue left in the pump.
- A technological platform enabling a customised design.
In parallel, Aptar is meeting the needs of women looking for a bare-skin effect foundation.
One whose colour perfectly matches their skin tone while remaining undetectable, with a lightweight finish that seamlessly evens out skin tone to give a natural glow.
This extraordinary foundation formula exists but its ultra-fluid texture makes it difficult to apply, hence the idea of an alternative application method named Star drop, boasting a new-generation valve capable of releasing just the right amount of product for a tailor-made dose. Precise, ergonomic and intuitive, STAR DROP guarantees controlled, hygienic and waste-free application.
STAR DROP is:
- An alternative application method to the dropper.
- A made-to-measure, controlled, drop-by-drop dose.
- A compact format perfect for beauty touch-ups at any time.
- A supple tube bottle featuring a cut-off valve.
- A transparent pipette for precise application.
EvoClassic allows you to upgrade classic product ranges to more premium packs thanks to aluminium metal rings available in different designs and colours (straight or tiered, in gold or silver, shiny or matte) with new pumps with more rounded curves (available in white or black and colour on request).
Perfect for creating endless variations of face care and make-up products..
Aptar Beauty + Home offers a new Digital experience with visual recognition
Aptar is establishing itself in the digital sector, in an exclusive partnership with the start-up MyPack Connect, particularly through « imAgin connecteD », an ultra-flat and resistant spray allowing brands to enjoy 4.0 sampling.
By simply scanning the connected sample with their smartphone via Messenger, consumers have access to a platform of content on the world of the product being launched and can even buy it. In return, « imAgin connecteD » allows the brand to establish a relationship with consumers and track the effectiveness of its sampling campaigns (geolocation, statistics according to places/distribution chains, purchase conversion percentage, etc.).
This innovation is not limited to Imagin; all Aptar samples are now connected.
A connected sample is:
- A product that links the online experience with offline retail.
- A new medium for brands.
- A solution for measuring the effectiveness of sampling campaigns.
- A quick and easy service for the consumer who today incorporates mobile into their purchase behaviour.
Aptar Beauty + Home makes its expert mark in the airless sector
Leader on the airless systems market, Aptar uncompromisingly combines innovation, safety and design. The aim of offering perfectly secure containers, avant-garde and original packaging remains a priority for the company. In light of the growing demand for on-the-go products, Aptar has created TWIN SET, a smart & compact solution designed for travel. TWIN SET offers the possibility of assembling your two favourite formulas, interlocking its two bottles like Lego, for «two-in-one» packaging that is easy to carry with you wherever you go.
TWIN SET is:
- The 15-ml micro airless technology in the service of a travel-friendly, mix & match design.
- A star « snap and unsnap » function to endlessly create clever duos.
- A «sustainable development» packaging solution, perfect for appealing to millennials: 100% plastic components.
- A smart duo at an irresistible price due to its easy filling – TOP FILLING – and quick assembly.
Aptar Beauty + Home launches E-Latch
Aptar’s Purity E-Latch is the first omni-channel tube top solution. E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience. E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit.
Aptar Reboul x Lush Towards ever more ethical cosmetics
One of the world’s leading packaging dispensing systems for the cosmetics industry, Aptar Beauty + Home has adopted an ambitious approach to managing environmental challenges and is now developing a range of solutions with reduced environmental impacts, particularly in the area of make-up.
A boom in skincare cosmetics inspired by traditional Chinese and Ayurvedic medicine
It is impossible to escape the current trends of going back to tradition and nature along with the quest for well-being in body and soul. Cosmetic brands are now drawing inspiration from ancestral Asian knowledge. Somewhere between philosophy and science, traditional Chinese and Ayurvedic medicine teach the art of caring for your skin through a holistic approach.
From invisible to visible: The risks of contaminating cosmetic formulas during use and how to prevent them with airtight containers
As the preservative-free movement gains traction, more fragile cosmetic formulas face a greater risk of bacterial contamination, even when that contamination cannot be seen by the naked eye. How does this occur? Let’s take look at this microscopic world…
Insert technologies: The new aerosol technology that adapts to every product use
Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies: “To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce."
Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA
Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.
Aptar & Ecover are launching their first dispensing closure made of PCR resin
Aptar Beauty + Home is proud to announce its first launch of a dispensing closure in Europe made from 50% Post-consumer recycled resin (PCR), confirming its leading position in the global transition to a circular economy and a sustainable future.
30 years of innovation for ultra-protective packaging
Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!
Skin Protect: A cutting-edge mechanical system for unrivalled protection
To meet the needs of a market using fewer and fewer preservatives, Aptar’s Skin Protect is an innovative and ultra-protective tube solution. Skin Protect offers consumers with sensitive skin a way to keep their product free of contamination over time using a practical, easy-to-use packaging solution.
Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R
For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.
The return of vitamin C in anti-aging formulas
Vitamin C, already well known for its energizing and anti-oxidant virtues, is back front and center in the cosmetic world in ultra-concentrated formulas. Vitamin C has been able to make a comeback thanks to new innovations in packaging that help stabilize this fragile active ingredient.
Testing ergonomic and practical design to give consumers what they want
In the field of cosmetics and dermatology, consumers’ subjective concerns are crucial. Consumers have certain expectations when it comes to texture, color and fragrance, and packaging plays a major role in ensuring product quality. Aptar conducts qualitative studies to create packaging solutions that meet market needs.
Note, a new fragrance application ritual for women with cancer
Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.
Organic cosmetics: A key market
Driven by the growth of preservative-free and clean cosmetics, organic products are boosting their market share. While still considered a niche market, sales of organic personal care products are growing at 10% a year and are expected to account for more than US$25 billion by 2025! However, many consumers have found themselves confused between these products and those called “natural”.
Sterile Filling: a Crucial Priority against Bacterial Contamination
At a time when “preservative-free” products are in high demand, filling poses a crucial challenge for product manufacturers because the process needs to protect the formula from the time it is packaged. Learn more about our solution to ensure product integrity before it hits store shelves.
A boom in anti-pollution barrier formulas
With urban pollution worsening and aggravated by climate change, consumers have become more aware that they need to protect their skin from the harmful combined effects of UV rays and fine particles. Brands have started addressing this need with “shield” formulas.
Welcome to the golden age of Clean Cosmetics
Just like the agrifood industry, the dermocosmetic sector is experiencing a real paradigm shift. The trend is leaning towards cleaner, preservative-free formulas. Please welcome “clean cosmetics” – a phenomenon that can be explained and interpreted in the following three ways.
Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas
Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.
La Petite by Aptar Beauty + Home on behalf of Amo, the new Ferragamo fragrance
There is a way of applying perfume to match any personality, culture or occasion. Aptar Beauty + Home is always inventing new application methods, with sprays ranging from the traditional to the ultra-sensory. Today, Salvatore Ferragamo has chosen Aptar to offer the ideal spray for its new fragrance, a bold and rebellious Floral Oriental.
With Auriga City, Aptar Beauty + Home puts Uriage’s new anti-ageing range under high protection
Uriage chose Aptar Beauty + Home’s Auriga City airless solution to effectively protect its AGE PROTECT range, whose multi-action formulas combat both the signs of ageing and external aggressors (pollution, stress, blue light, etc.). A logical step as it needs to preserve highly sensitive formulas intended for fragile skin.
Arquiste selects Easy Spray, Aptar Beauty + Home’s full-service sampling & promotion solution for two new fragrance launches
Artisanal perfumer Carlos Huber introduces two new fragrances to the Arquiste line: Esencia Del Palacio Limoneros and Esencia Del Palacio Guayabos using Aptar Easy Spray 1.5 ml vial on card fragrance sampler.
Discreet and stylish: Breaking the taboos around sexual well-being packaging
In the past, sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are long gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer. In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.
Driving sustainability through dispenser pump and closure launches
Aptar beauty + home is driving sustainability by launching closures made of Post Consumer Resin (PCR) and the first dispenser pump made of bio-based material. The first tangible outcome from Aptar's strong commitment to sustainable materials is the recent launch of Aptar’s tube top, snap top and disc top closures made of PCR resin.
Valvoline selects Aptar to bring a better consumer experience to motor oil packaging
Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.
Introducing the New SheerMist Insert
Aptar launched SheerMist – the new mechanical break-up insert that creates a gentle, fine mist spray. The SheerMist insert provides key benefits* to consumers including a soft, uniform and quick drying spray – the result of low spray flow rate and fine particle size dispersion.
- Elodie Burton
- Company News
- Created 01 Oct 2017
- Modified 23 Feb 2018
- Hits 1470