Webpackaging logo

CLEAN Reserve chooses Aptar Easy Clip Card for Avant Garden Collection

  • Aptar Beauty + Home
North America, Beauty, Personal Care, Luxury, Primary Packaging, Active, Smart Packaging, Metal, 1 - 9.99 ml

CLEAN Reserve, the pioneer of simple and eco-conscious fragrances, is pushing the boundaries of olfactive creations and green chemistry with the launch of Avant Garden Collection by CLEAN Reserve. 

The latest fragrance collection from the CLEAN Reserve brand merges the structure of a traditional clean linear eau de parfum with a luxurious niche approach, designed to transport consumers on a fantastical journey. CLEAN Reserve's Avant Garden uses the finest ingredients grown and harvested responsibly from a farm in the South of France—with an added playful twist. 

"The sustainable flowers from the farm in the original CLEAN Reserve collection have morphed together creating a fantastical world where two unlikely notes blend together in a lush, secret garden," said Greta Fitz, VP Global Marketing & Product Development, Fusion Brands America, Inc. "Each fragrance is comprised of two unlikely notes where together they make a magical, beautiful fragrance that has never before been experienced."

CLEAN Reserve is sampling the Avant Garden Collection using Aptar’s Easy Spray and Clip Card.  Easy Spray is Aptar’s most widely used sampler, with a metal free product path, discreet dip-tube and available in 1.5 and 2ml. The design of the product allows it to be attached and securely locked to a decorative card (so there is no risk of accidental priming) and no longer requires placement in the middle allowing for multiple samples in one card.  Easy Spray with the clip can also be used on cards of almost any shape and in a range of materials. 

The samples were developed and filled by Beauty-Fill, a full turnkey solution for packaging and filling beauty products, with a specialization in fragrance and perfume samplers. 

 

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.

Discreet and stylish: Breaking the taboos around sexual well-being packaging

Discreet and stylish: Breaking the taboos around sexual well-being packaging

In the past, sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are long gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer. In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.

  • Brand Launch
  • English
  • Modified 24 May 2018
  • Hits 620