A new positive era
The highly awaited Regulation No 655 is set to enter into force in July 2019 and, until then, the industry is encouraged to self-regulate. After that date, offenders risk being held to account by the regulatory authorities of the European Union member states.
From communication based on negative claims, we are now entering the era of positive claims such as “clean formula” to mean a reworking of the list of ingredients or the promotion of the proven benefits of certain ingredients, and even the innovative and protective properties of the packaging. Because although cosmetic product packaging isn’t subject to the same regulatory constraints as food packaging, the regulations shouldn’t drag their heels in catching up!
That is why, since 2014, Aptar has been working with other industry players to develop a common methodology to assess the protection performance of the container and its safety for the contents inside.