Webpackaging logo

Organic cosmetics: A key market

  • Aptar Beauty + Home
North America, Europe, Asia, Beauty, Personal Care, Primary Packaging
By Alain Crozier, Ph.D. in microbiology and founder of Cle@n Cosmetic Consulting

Driven by the growth of preservative-free and clean cosmetics, organic products are boosting their market share.

A rising market

While still considered a niche market, sales of organic personal care products are growing at 10% a year and are expected to account for more than US$25 billion by 2025! However, many consumers have found themselves confused between these products and those called “natural”. This is why several European certification bodies, including Cosmebio and the French organization Écocert, have agreed to a common set of specifications: the COSMOS standard. It imposes a minimum of 95% of ingredients of natural origin, and finished products must also contain at least 20% organic ingredients.

An ethical approach 

For industrial players and consumers alike, going organic is a question of making ethical choices. For brands, creating an organic line is about considering their environmental impacts, supporting clean industries and meeting consumers’ high expectations for transparency. From banning animal testing to responsible resource management, adapting production methods to reduce waste and wastefulness, and recycling packaging, more and more consumers are putting their dollars where their values are.

Organic goes mainstream

In 2016, 43% of French consumers bought organic cosmetics, versus just 24% in 2013. The big players in the market have seized on the opportunity, both in terms of image and CSR, to develop their own organic ranges. One such example is L’Oréal, which has just launched its new brand, La Provençale bio. The line includes face and body products as well as personal care products, all made in France using natural organic materials. It is interesting to note that this initiative from a market leader goes hand in hand with an approach to be more responsible and innovative with regard to packaging using sustainable materials.

 

Sources: Grand View Research Inc. – CosmebioBaromètre Agence BIO/CSA 2017

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.

Discreet and stylish: Breaking the taboos around sexual well-being packaging

Discreet and stylish: Breaking the taboos around sexual well-being packaging

In the past, sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are long gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer. In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.

  • Company News
  • English
  • Modified 06 Feb 2019
  • Hits 223