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The return of vitamin C in anti-aging formulas

  • Aptar Beauty + Home
North America, Europe, Asia, Beauty, Personal Care, Premium, Primary Packaging

By Sandra Martins-Reis, Global Strategic Marketing Director for Beauty

Vitamin C, already well known for its energizing and anti-oxidant virtues, is back front and center in the cosmetic world in ultra-concentrated formulas.

An anti-aging ally

Vitamin C is a very powerful active ingredient in preventing wrinkles, working at the dermis level to stimulate collagen and fibroblast production. It also helps fight age spots and neutralizes free radicals caused by excessive sun exposure by reducing the oxidation of melanin. Finally, its action on the epidermis stimulates the production of keratinocytes, which naturally protect the skin from outside aggression. While these benefits have all been long proven, it has been challenging to develop effective applications for vitamin C, because while powerful, it is also fragile. 

All about the packaging

Oxidation is vitamin C’s biggest enemy. This means that contact with air destroys its properties. As a result, products in pots or traditional pump bottles quickly lose their effectiveness. Preserving the integrity of the active ingredient requires a new generation container that is able to protect the formula from oxidation. Vitamin C has been able to make a comeback thanks to new innovations in packaging that help stabilize this fragile active ingredient.


Clinique’s Fresh Pressed line, launched in 2017, combines a higher concentration than ever with bold packaging. The active ingredient is activated upon use through a special system that mixes the formula with pure vitamin C in powder form. The container protects the vitamin C from air – and therefore oxidation. Novexpert has also developed a similar solution with its BOOSTER Vitamin C serum, which comes in a special pump bottle.

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

  • Company News
  • English
  • Modified 06 Feb 2019
  • Hits 727