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30 years of innovation for ultra-protective packaging

North America, Europe, Asia, Beauty, Personal Care, Primary Packaging
By Michael Hoer, Airless Line Manager for Europe at Aptar

Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades.

A race against time

The cosmetics industry has been around for millennia. As far back as Ancient Egypt, ointments were produced to protect the skin and fight the signs of aging! Preserving formulas and the integrity of their active ingredients quickly proved essential. As modern cosmetic production became industrialized, chemical substances were developed to be used as preservatives. The main challenge in preserving care products is oxidation, which causes formulas to break down on contact with air. Bacterial proliferation from microbial contamination, due to contact with the fingers, is also a major issue.

But the current “preservative-free” trend presents a new challenge, because consumers still want longer product shelf lives. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!

Increasingly superior containers

Traditional pots – whether in plastic or glass – and even classic tubes do not protect against oxidation and microbial contamination as the product is exposed during use. 

Airless technology, which features a pump system that prevents air entering, was a groundbreaking innovation developed some thirty years ago in Japan. This innovation has made it possible to develop formulas with fewer and fewer chemical preservatives. Newer innovations have come from the pharmaceutical industry, such as preservative-free filters used for nasal and ophthalmological care products. From triplex bag systems to systems with pumps, the packaging’s ability to protect the formula has improved dramatically through inventive mechanics. After Irresistible, the first fully airtight pump able to protect preservative-free formulas launched in 2015, Aptar has written a new page for the history books on packaging innovation with Skin Protect

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

  • Company News
  • English
  • Modified 11 Apr 2019
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