It is vital to deliver a delightful experience to consumers on each target application field. For example, in demanding formulas like suntan lotion, the insert produces a uniform spray pattern. While, the new mechanical break-up insert generates a fine mist that dries quickly, ideal for deodorants and air fresheners.
“When consumers first buy a product, they are influenced by the appearance and convenience of the design. But, as they use the product and decide whether to buy it again, the spray pattern has a significant impact. For both aerosols and pumps, the insert therefore plays an important role in achieving the expected level of performance. An effective insert helps to drive repurchase to retain more customers”, concludes Luigi.