Ayurveda: Healing our inner nature
Ayurveda, the “science of life”, emerged more than 5,000 years ago in India and is based on finding balance among the five vital elements of ether, air, fire, water and earth. These elements are grouped into three constitution types, the doshas: Vata (air), Pitta (fire) and Kapha (water). In cosmetics, this involves knowing your dominant constitution that determines your skin type to choose the appropriate Ayurvedic products. Brands include the French company Taaj and its products adapted to each dosha, formulated with spring water from the Himalayas, plants and essential oils. There is also the pioneering brand Aveda, which offers a wide range of cosmetic products that are directly inspired by Ayurvedic principles and made with carefully sourced ingredients of mainly natural origin. Perhaps the cosmetics of tomorrow will finally take root in the traditions from five thousand years ago.
These new natural formulas, inspired by nature and traditional knowledge, have the benefit of today’s technology with ultra-protective packaging to preserve their healing properties.