Aptar Beauty + Home, a global leader in dispensing and full packaging solutions for the beauty, personal care and home care industry, has taken a further step toward its sustainability goals by pre-qualifying 45+ products to ensure alignment with Credo’s Sustainable Packaging Guidelines. The current Credo-compliant product selection includes airless full packaging, dispensers, spray technology and the broadest range of dispensing closures available in at least 50%, but up to 100%, post-consumer recycled resin*, in the North America market.
Credo, a pioneer in the clean beauty category, released its Sustainable Packaging Guidelines in April 2020 in response to the growing concern about beauty packaging waste. These guidelines are the latest chapter of The Credo Clean Standard™ which defines “Clean Beauty” and offers brands a comprehensive playbook on safety, sourcing, sustainability and more. According to Google Trends, consumer interest in sustainable brands has almost doubled in the past year** as more consumers were able to see the first-hand environmental impacts through pandemic shut downs.
“As a leader in the packaging industry our mission is to help our brand partners on their sustainability journey while working towards our own circular economy goals. By pre-qualifying our sustainable products, produced in North America, in alignment with Credo’s guidelines, we hope to facilitate easier sourcing and provide clear guidance on our products’ environmental impacts.” – Philippe Erhart, President of Beauty + Home, North America
With the introduction of the Sustainable Packaging Guidelines, Credo will become the first beauty retailer to introduce a mandatory packaging guideline for all of its brand partners to follow. The policy will:
- Prohibit single-use masks and wipes by June 2021
- Require brands to replace virgin petrochemical plastic with 50% or more recycled plastic, or another non-plastic material, by June 2023
- Disallow brands from implying packaging is compostable or recyclable if it is not; brands must provide clear, accurate disposal instructions for consumers in an effort to help improve the overtaxed, contaminated recycling stream
- Emphasize reusable packaging systems: durable containers the customer keeps and refills with new product, in packaging designed to be environmentally preferable
“We are at a crucial point with regard to consumption and waste. It is time that beauty companies make real, actionable commitments that will drastically reduce this sector’s impact,” said Mia Davis, Credo’s Director of Environmental and Social Responsibility. “Credo’s Sustainable Packaging Guidelines offer brands clear goals and deadlines for better material choices, and as a part of this work, we’re forging new, pre-competitive alliances with packaging companies like Aptar to ensure access to better, more sustainable materials.”
Aptar’s global approach to sustainability addresses multiple facets from a people, product and planet perspective. In alignment with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, Aptar has committed to 100% of Beauty + Home’s products will be recyclable, reusable, or compostable by 2025. Recently, Aptar announced formalizing and approval of its Science Based Targets, setting an emissions goal consistent with requirements to keep global warming below 2° Celsius by 2030. This implementation incorporates operations electricity, fuel oil, natural gas and refrigerant use as well as operations including transportation of goods and raw materials.
*Final percentage of PCR will depend on colorant or additives that will affect the ratio
**August 2019 – March 2020
Improving GarmaGuard’s consumer experience with convenient dispensing through Moritz
Elysian Labs & veteran-owned GarmaGuard wanted to provide their customers with a dispensing experience that offered more convenience, comfort, and mobility than a traditional aerosol actuator and cap combination. By leveraging unique Aptar’s expertise in aerosol dispensing, GarmaGuard quickly found itself in a great position for a seamless transition into Aptar’s Moritz.
Beauty + Home insights: Scalp care dispensing trends
As travel restrictions & social-distancing guidelines remain in place, many consumers are beginning to take beauty & hair care treatments into their own hands at home, in true DIY fashion. Learn more about the newest trends in scalp care and how Aptar Beauty + Home’s dispensing solutions can help your brand.
Aptar Beauty + Home Broadens PCR dispensing portfolio in North America with two new airless launches
Aptar Beauty + Home is expanding the use of post-consumer recycled resin (PCR) into their airless line with the launch of two new products: Micro ECO + Mezzo ECO. Micro ECO + Mezzo ECO incorporates up to 45% PCR* in the combined components and are Cotrep certified for eco-design.
Murad x Neomix: Aptar's newest innovation works with unique first to market Murad formula
Murad’s newest dual-powered product, Vita-C Glycolic Brightening Serum is packaged in Aptar's Neomix. The serum features active ingredients like Glycolic Acid to gently exfoliate dead skin cells and enhance absorption + Vita-C complex that brightens skin with first-to-market, gold-stabilized vitamin C.
Aptar creates Essencia Screw pump for refillable fragrances
Aptar Beauty + Home continues to innovate in the name of packaging sustainability, extending the Essencia pump range with the launch of the Essencia Screw pump. Responding to a key fragrance industry demand for sustainable packaging solutions, the Essencia Screw allows glass fragrance bottles to be refilled and the pump to be reused.
Aptar Beauty + Home is mobilizing its resources in the fight against the coronavirus (Covid-19) pandemic. By moving promptly to reorganize its production priorities, Aptar was able to swiftly deliver essential supplies to customers as they began manufacturing health and safety products for first-line responders.
Aptar's packaging for cosmetics using certified recycled plastic is world's first
Aptar has created the world’s first certified recycled plastic beauty packaging that is certified by the International Sustainability and Carbon Certification and is used in the relaunch of REN Clean Skincare’s best-selling moisturizer, EVERCALM Global Protection Day Cream.
Where sustainability Is standard: Aptar Beauty + Home, North America, announces significant launch of Post-Consumer Recycled Resin implementation for stock product solutions
In an effort to support a circular economy, Aptar Beauty + Home is converting its locally-produced stock black closure portfolio to PCR. This launch deepens the corporate commitment to create reusable, recyclable, recycled or mono-material product solutions that meet the high level of quality expected by the industry.
Aptar x Strand: Customized Color & Care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector, and Strand Cosmetics Europe, an international expert in designing skincare and make-up formulas, have combined their packaging and formula know-how to invent tomorrow’s personalized cosmetics.
Aptar X Capsum Microfluidic technology for personalized skin care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is joining forces with Capsum, the microfluidics specialist, to take the customization of its dispensing packaging and formulas even further.
Star Drop: Aptar redefines foundation
Aptar Beauty + Home, world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is now revolutionising foundation packaging with Star Drop, the only packaging dispenser on the market with a valve that delivers a highly-accurate dose.
Aptar Beauty + Home launches E-Latch
Aptar’s Purity E-Latch is the first omni-channel tube top solution. E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience. E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit.
Aptar Reboul x Lush Towards ever more ethical cosmetics
One of the world’s leading packaging dispensing systems for the cosmetics industry, Aptar Beauty + Home has adopted an ambitious approach to managing environmental challenges and is now developing a range of solutions with reduced environmental impacts, particularly in the area of make-up.
It is impossible to escape the current trends of going back to tradition and nature along with the quest for well-being in body and soul. Cosmetic brands are now drawing inspiration from ancestral Asian knowledge. Somewhere between philosophy and science, traditional Chinese and Ayurvedic medicine teach the art of caring for your skin through a holistic approach.
From invisible to visible: The risks of contaminating cosmetic formulas during use and how to prevent them with airtight containers
As the preservative-free movement gains traction, more fragile cosmetic formulas face a greater risk of bacterial contamination, even when that contamination cannot be seen by the naked eye. How does this occur? Let’s take look at this microscopic world…
Insert technologies: The new aerosol technology that adapts to every product use
Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies: “To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce."
Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA
Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.
30 years of innovation for ultra-protective packaging
Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!
Skin Protect: A cutting-edge mechanical system for unrivalled protection
To meet the needs of a market using fewer and fewer preservatives, Aptar’s Skin Protect is an innovative and ultra-protective tube solution. Skin Protect offers consumers with sensitive skin a way to keep their product free of contamination over time using a practical, easy-to-use packaging solution.
- Jo Webb
- Company News
- Created 18 Nov 2020
- Modified 24 Nov 2020
- Hits 147