Aptar Beauty + Home, a global leader in packaging and dispensing for the beauty, personal care and home care industries announces the launch of Purity Lite, a polyethylene closure and tube combination that a creates a fully recyclable*, mono-material solution.
Purity Lite is the latest in sustainable packaging development that addresses the need for innovative design to address a circular plastic economy. It is comprised of 100% polyethylene, features a low profile design, and lighter part weight (22% weight reduction vs. 2” Purity R tube top). In addition to being sustainable, Purity Lite is e-commerce capable**, passing the rigorous ISTA 6-Amazon certification.
Christophe Marie, Director, Product Sustainability says:
“Purity Lite is a key achievement in Aptar’s journey to have 100% of our products being recyclable, reusable or compostable by 2025. Reducing the weight of the product and having it fully recyclable is a major milestone on the road to a circular economy for plastic packaging.”
Laura Estebanez, President, Beauty + Home, North America says:
“Sustainability and e-commerce capable packaging solutions remain two key areas of focus for our organization. Our consumer-centric approach to innovation allows for Aptar to address both of these critical market demands from a responsibility and responsiveness perspective.”
Purity Lite is available in 2” (50mm) snap on neck finish, .062”, .125”, .250” and .300” orifice sizes and is currently produced in North America.
* Subject to local recyclability facilities. Fully recyclable when paired with an HDPE tube
** Ista-6 Overbox Testing Compliant Test results may vary based on container shape, container size and sample formula