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Xiaoyangren launches sports drink featuring aptar’s sports closure

  • Aptar Food + Beverage
Eating, Drinking, Beverages - Non-Alcoholic, Milk, Dairy Based Drinks, Primary Packaging, Bottles, Caps, Lids, Dispensing Closures, Spouts, Active, Smart Packaging

Xiaoyangren, long famous for their milk drinks, has recently launched a sports drink!

With the slogan “The sight of Xiaoyangren Miaolian, our first feeling of love!” and its sour, yet sweet taste, it is an iconic drink that resonates across several generations. Today, to make an emotional connection with Generation Z, Xiaoyangren launches their unique, innovative Cool Sports drink – aimed at those who work hard, love sports, and follow fashion.

Smart Packaging!

The dynamically shaped bottle, with Aptar’s sports closure, reflects a youthful attitude towards life – a love for play, adventure, and sports. With a novel design, this sports closure has dual wings on the top, to symbolize vitality and energy, and the clam-shell cap can be flipped open with one hand, ideal when playing sports, and making it easy to drink on-the-go. Simplisqueeze®, Aptar’s flow control silicon valve, is smartly designed into the spout to help avoid leaking, even when the closure is open – making it convenient and hygienic.

Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the “dimension wall” between brands and consumers.

See also

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Karma and Aptar collaborate on push cap technology for the personalized, fortified nutrition market

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To enhance the accessibility of powdered food and beverage products for consumers of all ages, Aptar introduces a 120mm flip top closure featuring an integrated measuring scoop. Developed using the company’s proprietary BAP® technology (Bonded Aluminum to Plastic), the new closure ensures the scoop does not end up at the bottom of the container and allows consumers to extract a precisely measured amount of product. The closure is ideal for a variety of applications including protein powders, meal replacement products, infant formula, ground coffee and other dry food and powders.

  • Brand Launch
  • English
  • Modified 30 Jul 2020
  • Hits 111