Xiaoyangren, long famous for their milk drinks, has recently launched a sports drink!
With the slogan “The sight of Xiaoyangren Miaolian, our first feeling of love!” and its sour, yet sweet taste, it is an iconic drink that resonates across several generations. Today, to make an emotional connection with Generation Z, Xiaoyangren launches their unique, innovative Cool Sports drink – aimed at those who work hard, love sports, and follow fashion.
The dynamically shaped bottle, with Aptar’s sports closure, reflects a youthful attitude towards life – a love for play, adventure, and sports. With a novel design, this sports closure has dual wings on the top, to symbolize vitality and energy, and the clam-shell cap can be flipped open with one hand, ideal when playing sports, and making it easy to drink on-the-go. Simplisqueeze®, Aptar’s flow control silicon valve, is smartly designed into the spout to help avoid leaking, even when the closure is open – making it convenient and hygienic.
Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the “dimension wall” between brands and consumers.
Aptar Launches InvisiShield Active Packaging Solution for Pathogen Mitigation
Aptar's InvisiShield solution is activated within sealed packages to safely and effectively release a specially formulated amount of an anti-pathogenic agent into the fresh cut produce’s packaging environment that is undetectable to the consumer and dissipates from the package within 24-48 hours of activation. This mechanism significantly reduces pathogens and reduces cross-contamination within the sealed package.
SimpliSqueeze offers solutions for inverted and flexible packaging
SimpliSqueeze, a valve solution with 20 years of proven consumer success, is the breakthrough technology that makes inverted and flexible packaging work for modern consumers. Offering hundreds of production and prototype valve designs in a variety of shapes, sizes, colors and slit configurations, SimpliSqueeze can be customized according to unique or specialized requirements.
Aptar partners with Nippon Closures to provide innovative tethered beverage closure solutions
AptarGroup, Inc, a global leader in dispensing, drug delivery and active packaging solutions, and Nippon Closures Co., Ltd. (NCC), a leading company in Japan for bottle closures, announced that they have entered into an exclusive partnership to cross-license technology for tethered beverage closures.
Aptar Food + Beverage creates a new bi-textured closure for dry herbs and spices
Aptar Food + Beverage, a global leader in innovative dispensing solutions in the food market, has launched a new bi-textured and bi-colored closure solution for the European food market for the new ‘Eurojar’ from McCormick & Company, a global leader in spices, seasoning mixes, condiments and other flavourful products. First introduced in May 2018 in the United Kingdom with the brand Schwartz, and in December 2018 in France with the brand Ducros, the new Eurojar custom-designed closure by Aptar will awaken cooking creativity in kitchens worldwide.
The Food & Beverage Innovation Forum (FBIF) recently announced the winners of the “Marking Awards” in China. Out of the over 500 different packaging designs from 200 different companies worldwide, three Aptar Food + Beverage solutions, BAP®, Flip Lid and Contender, received awards for the category In-Market Functional Design.
Aptar Food + Beverage launches tethered closures range that complies with EU single-use plastic regulation
Aptar’s new tethered closures have been designed to meet the requirements of the new European regulation called “Single-Use Plastic” (SUP), recently adopted by the European Parliament on March 27th, as well as the AB 319 California legislation in the USA. Both regulations have the goal of increasing the amount of bottles being collected and recycled, consequently reducing marine litter.
Karma and Aptar collaborate on push cap technology for the personalized, fortified nutrition market
Karma, makers of the Karma Push Cap Technology, and Aptar Food + Beverage, a global leader in dispensing, sealing and active packaging solutions, have formed a collaborative relationship to provide instant-mix technology to the market segments focused on the growing trend of personalized, fortified nutrition. Aptar will leverage its global presence along with its diverse technology platform and application experience to optimize the potential of the Karma Push Cap by providing opportunities for Karma’s design to be used in the value-add convenient packaging area.
Daisy Brand Sour Cream recently recognized Aptar Food + Beverage as their Supplier of the Year for 2017. Aptar’s site in Mukwonago, Wisconsin supplies the closure, valve and ring-pull fitment for the Daisy Squeeze Sour Cream pouch. Aptar was given the award in recognition of our outstanding working relationship in the areas of quality, delivery and customer service. Aptar departments that were recognized include customer service, quality, plant management, project management and engineering.
Impress your consumers with Aptar's newest sport closure
With innovation at its core, Aptar is proud to feature a new sport closure called Avantage. The newest sport closure innovation features a unique and market differentiated design using two new tamper evidence systems to provide consumers, especially children, with a balance between convenience and safety.
Aptar's BAP solution brings new experience to the US infant formula consumers
As the US infant formula market evolved from cans to plastic containers, Aptar's BAP Technology launched an innovative solution that completely transformed the US infant formula category. The new package was not only designed to solve a variety of customer's problems, but also to provide consumers with a unique and enjoyable packaging experience, eliminating complaints such as missing scoops.
To enhance the accessibility of powdered food and beverage products for consumers of all ages, Aptar introduces a 120mm flip top closure featuring an integrated measuring scoop. Developed using the company’s proprietary BAP® technology (Bonded Aluminum to Plastic), the new closure ensures the scoop does not end up at the bottom of the container and allows consumers to extract a precisely measured amount of product. The closure is ideal for a variety of applications including protein powders, meal replacement products, infant formula, ground coffee and other dry food and powders.
- Jo Webb
- Brand Launch
- Created 23 Jul 2020
- Modified 30 Jul 2020
- Hits 111