The challenge of replicating the distinctive flutes of Jupiler’s glassware in an embossed can has led to tooling innovations that enable Ardagh Group to render embossed designs with greater definition, creating new branding opportunities for its customers.
Ardagh, a leader in the embossed can market, first created an embossed design for the Jupiler brand in 2014, producing 33cl and 50cl cans that were debossed on their lower halves. The success with which these cans echoed the glassware’s characteristic ribbing, which is a key part of the brand’s identity in the Benelux countries, was reflected both in Jupiler’s sales and its invitation to update the design for 2019.
The latest version features debossed flutes that not only mirror the design of the Jupiler glassware more closely but also provide a functional benefit: research produced by AB Inbev (ABI) in collaboration with Diabatix, a Belgian company that specialises in generative thermal design, showed that, by reducing the surface area in contact with the drinker’s hand, the recessed relief of the full-length flutes lowers heat transfer, and so keeps the beer colder for longer.
However, as Product Application Manager of Ardagh Group’s European Metal division, John Reed, said, “Pressing a design into a can wall just 0.1mm thick, has to be done judiciously, and in the right areas. There’s no handbook for this,” he explained, “just the experience gained over the last 15 years of using [embossing] technology.” A critical aspect of this technology is that the larger the area to be embossed, the shallower and less well defined the impression created by the tooling – which made the length and depth of the flutes in the new Jupiler design a considerable challenge.
A partial solution was provided by dividing the flutes into short sections, but to achieve the required depth of debossing, “we went back to the drawing board,” John explained and to Ardagh’s tooling supplier, “to change the way the embossing tooling is cut.” The result, was tooling capable of combining both definition and depth to create a debossed can whose detail references the Jupiler fluted glass more closely and satisfies ABI’s colder-for-longer concept.
The finishing touch, meanwhile, lies in the design’s sparing use of colour. Rather than being printed with a solid red as first intended, the Jupiler cans exploit the highlights and reflections of their bare, embossed aluminium to create a premium feel and a striking appearance that stands out among retail shelves.
The fact that Jupiler chose to continue investing in embossed packaging for its Benelux market, is a measure of a renewal of interest in the technology. “The embossing market had been dormant for the past couple of years, but it's back in vogue again, especially among brewers,” John explained. “Brewers are looking to create a premium brand for their beers. The production innovation which resulted from the Jupiler project has wider benefits as it gives us the opportunity to take a fresh look at embossing and allows us to create more complicated designs while still achieving strong stand-out.”
Heartsease Farm pressé cans win Metal Pack of the Year
A charming family of matte-finish cans, created by Ardagh Metal Packaging (AMP) for leading UK spring water company Radnor Hills, have triumphed at the prestigious UK Packaging Awards 2022. The cheerful Heartsease Farm range of four premium pressé cans were together named Metal Pack of the Year.
Call of Duty promotional can from Big Shock! is armed with H!GHEND
Czech energy drink powerhouse Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology to stunning effect, unleashing an impressive special edition can to mark the launch of combat game Call of Duty: Modern Warfare II. Big Shock! aims to attract young gaming fans who are pumped for the new Call of Duty release and want to stay sharp while playing.
Au Vodka dazzles with ultra-glam all-gold AMP can
Luxury vodka makers Au Vodka Ltd are going for all-out glamour as they launch their very first pre-mixed RTD in a spectacular gold can. Choosing a highly reflective gold colour for the can body, end and tab, Au Vodka worked with Ardagh Metal Packaging (AMP) to create an irresistibly charismatic pack with immense visual impact.
Introducing H!GHEND: A new high for creative can-end branding
Ardagh Metal Packaging - Europe is delighted to launch H!GHEND: a transformative new addition to its cutting-edge customisation range which offers customers fantastic brand-enhancing creative opportunities. The H!GHEND innovation series adds extra value to the can end, making this area of the pack a newly valuable player in overall branding.
Ardagh Group awarded gold rating again from EcoVadis
EcoVadis, one of the most trusted and independent sustainability rating platforms, has awarded Ardagh a gold rating once again. EcoVadis gold, one of the highest ratings and the sixth for Ardagh, recognises the Group’s responsible and sustainable practices.
Ardagh Metal Packaging to invest $200m in Northern Ireland
Ardagh Metal Packaging (AMP) announced that it plans to build a new state-of-the-art $200 million beverage can plant in Northern Ireland. The plant will be located near Belfast and will service the growing needs of AMP’s beverage customers in Ireland, the UK and Europe.
New Big Shock! gaming can boasts colour-to-colour thermo effect
Leading Czech beverage company Big Shock! has won the race to be first to use Ardagh Metal Packaging’s pioneering colour-to-colour thermochromic ink technology. The energy drink producer is showing off the irresistible effect on a limited edition 500ml can aimed to appeal to fans of gaming.
Best. Summer. Ever. with 2Wine cans
Summer is finally here and Amsterdam-based 2Wine are out to make ‘to wine’ the hottest verb of the season – with Ardagh Metal Packaging’s specialist Wine Can taking centre stage. 2Wine’s new trio of 250ml slim cans are gorgeously photogenic, inviting friends to immortalise their catch-ups on social media.
Seriously special: new Ambar DOBLE IPA
Discerning beer drinkers in Spain will be excited at the launch of Ambar DOBLE IPA, a brand-new canned beer from independent brewery Cervezas Ambar and a must-try for serious fans of heavy hops. Ambar DOBLE IPA is only available in Ardagh’s 44cl can: a deliberate nod to the classic English beer can format, which tips off adventurous customers to the hoppier, stronger flavour.
Innovation Box presents ready-to-launch Nitro Can concepts
Ardagh Metal Packaging customers are invited to ‘chill and enjoy’ an innovative series of premium Nitro drinks, creatively conceived in collaboration with leading natural ingredient expert Doehler, in an Innovation Box which showcases the value-adding potential of Ardagh’s Nitro Can. In the Innovation Box, customers can find examples of eight brand-new on-trend Nitro beverages.
Ogeu commits to beverage cans across brands
Leading French beverage group Ogeu is taking a significant step into growing markets by investing in a brand-new filling line. Having chosen Ardagh Metal Packaging (AMP) as their partner on the journey into large-scale can production, the venerable Société des eaux minérales d’Ogeu will be able to fill 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard cans.
Gatão wine in cans promises the hit of the summer
Ardagh’s pioneering Wine Can is designed specifically to protect the great taste of wine while offering portability, convenience and sustainability. Market leader Gatão has been quick to recognise the benefits, becoming one of the first Portuguese brands to add it to their packaging portfolio.
Ardagh and Bragg launch beverage bottle
Ardagh Group, Glass – North America and Bragg Live Food Products have partnered to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages. The 16oz glass non-alcoholic beverage bottle for Bragg features a lug finish and is designed by Ardagh and manufactured in the U.S.
Absolut bottle encourages inclusivity
Ardagh Group has produced Absolut’s latest limited-edition vodka bottle ‘Absolut Movement’ which aims to inspire people to connect in celebration of inclusivity. The frosted blue glass bottle features an upward spiral design of 16 swirls, symbolic of the never-ending cycle of change.
Kiss of Wine cans make wine stress-free
Wine occasions will be more relaxing than ever, thanks to new wine can subscription service Kiss of Wine. Embracing all the advantages of the Ardagh Wine Can, the service marries super-simple wine selection with the frictionless ease of home delivery, taking convenience to a whole new level.
Tatra’s working heroes show mastery in can production
Renowned beer brand Tatra is honouring Poland’s everyday superheroes in a line-up of six limited edition cans that features experts in their field – and the stunning finished Ardagh Group cans show just what can be achieved when vision meets that level of expertise.
Michel Jodoin apple must range sees cans bear fruit
Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. The four apple musts are available in Ardagh’s light and convenient 250ml slim can – perfect for a single serve.
Ardagh Graphics create a sharp look for Fiorito Limoncello Tonic
A new mixologist-quality ready to drink (RTD) cocktail from Dutch beverage company Fiorito B.V. is set to turn heads in an impressive can with a unique and contemporary ‘watermark’ design made possible by the expertise and commitment of Ardagh Group’s Graphics team.
SKYE Energy ‘Feels the Victory’ with Ardagh’s graphics team
Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
MALUMA collagen protein drinks: wellbeing in a can
Innovative German beverage creator Black Labels Company (BLC) have launched MALUMA, the first collagen protein drinks in Ardagh Group cans. Appealing to health-conscious consumers looking for a delicious drink that also provides a boost of nutrients, the MALUMA range is presented in Ardagh’s slim 250ml can with a light, bright and contemporary matte aesthetic which reflects the ‘clean-living’ image of the brand.
Wine Cans commitment opens up the future for Producto de Aldea
High quality wine producer and exporter Producto de Aldea has emphatically embraced Ardagh’s Wine Can as it looks to extend its market reach. The Spanish company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
- Lorcan Knight
- Company News
- Created 23 Jul 2019
- Modified 15 Aug 2019
- Hits 1829