Renowned beer brand Tatra is honouring Poland’s everyday superheroes in a line-up of six limited edition cans that features experts in their field – and the stunning finished Ardagh Group cans show just what can be achieved when vision meets that level of expertise.
Tatra, named for the mountain range on the Poland/Slovakia border, is part of Grupa Żywiec, Poland’s member of the Heineken Group. Exquisitely targeted at beer-lovers of working age, this promotion presents six iconic ‘people with character’ from professions across Poland. Against a base colour of heroic gold, each 500ml can celebrates a master of a particular area of expertise – but in a compelling twist, the professions have been named symbolically rather than literally, inviting consumers to see a part of themselves in each and all of the characters shown.
For example, a hardworking miner is characterised as ‘Black Goldsmith’, while a weather-defying trawlerman is named ‘Sea Wolf’. ‘Master In His Trade’ represents skilled construction and manual workers; ‘Four-Wheel Expert’ proudly wields mechanics’ tools; and ‘Fire Tamer’ is that epitome of heroes: the firefighter. Completing the set is the noble ‘Mountain Guard’ – reflecting Tatra’s longstanding support for Poland’s GOPR (Mountain Volunteer Rescue Service). The men gaze directly outwards, projecting an inspiring sense of strength, in images that are proud and passionate, but gentle in their masculinity.
Achieving such a sophisticated look for the Tatra cans presented several complexities for Ardagh’s local Graphics Team in Radomsko, Poland. Such detailed and nuanced images of faces are particularly difficult to recreate within the limitations of beverage-can printing technology, demanding complex screen-printing and absolute precision at every stage of the design and execution. Nevertheless, the team rose to the challenge, deploying their own expertise and passion to the full while working at the very limits of colour registration parameters with absolute accuracy. The result is an incredibly clear, neat, and feather-like print that can be achieved at full production speed, with all the necessary variation of shades and contrasts throughout the image, and with no quality loss.
Ardagh’s Graphics teams are located in several European countries, to be close to its customers, and speak their local language. Julia Czyżykowska, Tatra’s Brand Manager, said:
“We appreciated the cooperative approach of Ardagh’s graphics team during the development process. They were professional, engaged and kept working to achieve the best possible results, and we are very satisfied with the final cans.”
The Tatra limited edition heroes cans are now widely available in supermarkets throughout Poland.
Michel Jodoin apple must range sees cans bear fruit
Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. The four apple musts are available in Ardagh’s light and convenient 250ml slim can – perfect for a single serve.
Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
MALUMA collagen protein drinks: wellbeing in a can
Innovative German beverage creator Black Labels Company (BLC) have launched MALUMA, the first collagen protein drinks in Ardagh Group cans. Appealing to health-conscious consumers looking for a delicious drink that also provides a boost of nutrients, the MALUMA range is presented in Ardagh’s slim 250ml can with a light, bright and contemporary matte aesthetic which reflects the ‘clean-living’ image of the brand.
Wine Cans commitment opens up the future for Producto de Aldea
High quality wine producer and exporter Producto de Aldea has emphatically embraced Ardagh’s Wine Can as it looks to extend its market reach. The Spanish company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
Ardagh is delighted to have received prestigious Leadership class ratings from the Carbon Disclosure Project (CDP) for climate change (A-) and for supplier engagement (A). Sustainability is at the core of Ardagh’s activities and is defined by Ardagh as not only delivering a reduced environmental impact but also achieving sound economic performance while making a positive social contribution.
Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh has introduced the latest newcomer to its range of infinitely recyclable coloured beverage ends: a beautiful white shell. Ardagh’s catalogue of beverage end options boasts a wide selection of attractive colours and finishes for both the shell and the tab. With the addition of stylish white as a shell finish, the choice expands once again.
Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.
Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Super-HD print finish gives älska fruit cider cans a crisp new look
Premium beverage producer The Swedish Cider Company is introducing a stunning new high-definition can design to mark the expansion of its älska fruit cider range. The 33cl cans boast compelling photo-realistic visuals, employing Ardagh’s Premium Print 2.0 technology, that will grab attention at point of sale as well as reflecting the premium product inside.
Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
All-British beverage company Life Water has introduced a sparkling version of its natural spring water in a can – bringing a refreshing new zero-plastic option for environmentally conscious water drinkers. As a permanent material that can be infinitely recycled, and with the highest recycling rate of any drink packaging on the market, aluminium is the natural packaging choice for a clean, pure drink like British spring water.
Pursuit of coffee perfection leads to specialist Nitro Can filling line
Not only did Rapide Food’s founders, Hendrik and Sebastian Lepping, choose Ardagh’s innovative Nitro Can to package their new cold brew black coffee Dock-18, they were so convinced by its taste and appearance benefits that they decided to build a bespoke Nitro Can filling plant.
Tradition marries the modern with 'Kiss Me' spritzer in a can
An Austrian winery with 160 years of tradition has launched a spritzer in a can. Weingut Johann Müllner has chosen Ardagh’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets.
Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans.
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
The new Glenfiddich bottle has been designed to emphasise the brand’s special provenance and unique heritage, taking cues from its origins in the Valley of the Deer. Ardagh Group’s Design Team worked closely with Production, using their creativity to adapt the triangular bottle, designed by Here Design, to work flawlessly on production and filling lines, while delivering William Grant & Sons’ vision for the distinctive new bottle.
Ardagh partners with Mountain Culture Kombucha
Ardagh has partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In an effort to differentiate its products, Mountain Culture Kombucha chose to package its product in a 12oz glass amber bottle that would offer UV protection for the live organisms within the kombucha.
New colour for Ardagh’s beverage end range
Ardagh Group has incorporated a new addition in to its Coloured Tab and Shell portfolio: a stunning new copper colour which will give any can that extra shelf appeal. The eye-catching copper tone brings a beautiful finish to the can, differentiated from any existing colour solution for aluminium packaging.
- Jo Webb
- Brand Launch
- Created 02 Nov 2020
- Modified 02 Nov 2020
- Hits 279