Historic Portuguese wine brand Gatão is getting the 2021 party started by presenting its iconic Vinho Branco in a can for the first time.
Ardagh’s pioneering Wine Can is designed specifically to protect the great taste of wine while offering portability, convenience and sustainability. Market leader Gatão has been quick to recognise the benefits, becoming one of the first Portuguese brands to add it to their packaging portfolio. The first run of Gatão cans had generated a fantastic consumer response, exceeding sales expectations, proving a ready thirst for easy-drinking wine in this innovative new format, and promising to make the characterful “can with the cat” a big hit this summer.
The iconic brand from Sociedade dos Vinhos Borges dates back to 1905, yet Gatão has a fresh, bold image with strong appeal for younger consumers, and adopting Ardagh’s Wine Can is a move that has the next generation of wine drinkers firmly in mind. As shown in Ardagh’s animated story, the pioneering Wine Can is particularly attractive to consumers looking to bring their favourite beverages to informal settings like picnics, pools and gigs, and generally to enjoy wine in more casual ways. Ready to meet this year’s surge in outdoor socialising, Gatão in a can is the ideal “all-in-one” party drink.
Gatão’s Vinho Branco is a young white wine characterised by notes of lemon, passion fruit and pineapple, with a moderate alcohol content and easy-drinking style. The 250ml aluminium can, boasting a cool, contemporary design by Atelier Rita Rivotti, is unbreakable, light, and quick to chill, and easy to open and hold, looking great in the hand: the perfect choice for summer meet-ups with friends.
It’s also a highly sustainable packaging choice – bearing in mind a target market who seek to be caring as well as carefree. Metal recycles infinitely with no loss, and cans are highly efficient logistically: a 250ml can accounts for less than 5% of total product weight, increasing the volume of wine a truck can carry, which in turn lowers overall transport costs.
‘Launching our Gatão Vinho Branco in a can is a major, innovative and audacious step,’ says Ana Montenegro, Communication and Public Relations Manager at Sociedade dos Vinhos Borges. ‘In partnership with Ardagh, we’ve been rigorously testing for over a year to make sure our famous wine retains its perfect freshness and character in the Wine Can, and we are delighted with the result. It’s an evolution we are very proud of.’
Dirk Schwung, Sales Director at Ardagh Metal Beverage Europe, says: ‘It’s great to see a market leader, with a long and famous tradition in wine, choose to expand into cans. The fantastic success of Gatão’s sell-out trial run shows how ready the market is, particularly at the younger end, for new and creative ways to enjoy drinking occasions with friends – especially with the rise in outdoor consumption.’
The cans will be sold in supermarkets and across the hotel, restaurant and café trade throughout Portugal, expanding shortly into Brazil, the United States, Spain, Canada and Cyprus, as well as the other 70 markets where Gatão continues to be a Portuguese ambassador to the world.
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Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
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Ardagh partners with Copper Cane Wines
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Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh wins at 2019 World Beverage Innovation Awards with Jupiler 'colder for longer' can
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Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
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Tradition marries the modern with 'Kiss Me' spritzer in a can
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Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans.
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
- Jo Webb
- Brand Launch
- Created 20 Apr 2021
- Modified 20 Apr 2021
- Hits 290