Summer is finally here and Amsterdam-based 2Wine are out to make ‘to wine’ the hottest verb of the season – with Ardagh Metal Packaging’s specialist Wine Can taking centre stage. Comprising a Sauvignon Blanc, a Merlot-Cabernet rosé, and an Italian sparkling wine to toast to the return of good times, 2Wine’s new trio of 250ml slim cans are gorgeously photogenic, inviting friends to immortalise their catch-ups on social media.
The 2Wine range boasts a sophisticated design in three super-contemporary pearlescent colours – gold-bronze for the white wine, apple green for the brut and warm pink for the rosé – with a sleek, simple graphic line suggesting a corkscrew. This fun ironic note gestures at the benefits of wine in cans: there’s no need to carry around corkscrews, glasses, or anything else.
With wine in cans being a fast-growing sales sector, predicted by Euromonitor to reach 400million cans in 2023, the 2Wine range responds to several current lifestyle trends. Ardagh’s Wine Cans not only preserve the quality and taste of delicate wine, they’re also extremely portable, quickly chilled, light, shatterproof and easy to recycle. The Wine Cans are perfect for casual outdoor drinking occasions with friends such as picnics, beach trips, festivals, BBQs, and chilling in the park. Furthermore, the 250ml format appeals both to a growing market of single-person households – the Wine Can avoids the need to open a full bottle at home, encouraging responsible drinking and reducing waste – and to friends who want to share a 2-serving can and make sure the good times last longer.
The attraction of wine in cans also reflects a shifting consciousness around healthier lifestyles and packaging choices among Millennials in particular. Wim Lochtenberg, founder and CEO of 2Wine BV said:
“Though 2Wine appeals to all generations, we see younger wine drinkers actively looking for ways to have fun while not neglecting the planet. Our ambition for 2Wine is to offer a tasty, stylish and sleek product that’s also sustainable, so friends can simply grab a can to drink or to share anywhere, any time, and feel good about showing off their choice.”
Adriana Escobar, Product Manager at Ardagh Metal Packaging - Europe, said:
“The stunning 2Wine cans really are a case of ‘all class’. We’re proud to see more and more customers embracing our innovative Wine Can, reaching new markets and exciting the end consumer with trendy new options for their summer fun.”
The 2Wine range is available in Albert Heijn supermarkets across the Netherlands, with distribution soon expanding to other European countries.
Ardagh Metal Packaging to invest $200m in Northern Ireland
Ardagh Metal Packaging (AMP) announced that it plans to build a new state-of-the-art $200 million beverage can plant in Northern Ireland. The plant will be located near Belfast and will service the growing needs of AMP’s beverage customers in Ireland, the UK and Europe.
New Big Shock! gaming can boasts colour-to-colour thermo effect
Leading Czech beverage company Big Shock! has won the race to be first to use Ardagh Metal Packaging’s pioneering colour-to-colour thermochromic ink technology. The energy drink producer is showing off the irresistible effect on a limited edition 500ml can aimed to appeal to fans of gaming.
Seriously special: new Ambar DOBLE IPA
Discerning beer drinkers in Spain will be excited at the launch of Ambar DOBLE IPA, a brand-new canned beer from independent brewery Cervezas Ambar and a must-try for serious fans of heavy hops. Ambar DOBLE IPA is only available in Ardagh’s 44cl can: a deliberate nod to the classic English beer can format, which tips off adventurous customers to the hoppier, stronger flavour.
Innovation Box presents ready-to-launch Nitro Can concepts
Ardagh Metal Packaging customers are invited to ‘chill and enjoy’ an innovative series of premium Nitro drinks, creatively conceived in collaboration with leading natural ingredient expert Doehler, in an Innovation Box which showcases the value-adding potential of Ardagh’s Nitro Can. In the Innovation Box, customers can find examples of eight brand-new on-trend Nitro beverages.
Ogeu commits to beverage cans across brands
Leading French beverage group Ogeu is taking a significant step into growing markets by investing in a brand-new filling line. Having chosen Ardagh Metal Packaging (AMP) as their partner on the journey into large-scale can production, the venerable Société des eaux minérales d’Ogeu will be able to fill 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard cans.
Gatão wine in cans promises the hit of the summer
Ardagh’s pioneering Wine Can is designed specifically to protect the great taste of wine while offering portability, convenience and sustainability. Market leader Gatão has been quick to recognise the benefits, becoming one of the first Portuguese brands to add it to their packaging portfolio.
Ardagh and Bragg launch beverage bottle
Ardagh Group, Glass – North America and Bragg Live Food Products have partnered to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages. The 16oz glass non-alcoholic beverage bottle for Bragg features a lug finish and is designed by Ardagh and manufactured in the U.S.
Absolut bottle encourages inclusivity
Ardagh Group has produced Absolut’s latest limited-edition vodka bottle ‘Absolut Movement’ which aims to inspire people to connect in celebration of inclusivity. The frosted blue glass bottle features an upward spiral design of 16 swirls, symbolic of the never-ending cycle of change.
Kiss of Wine cans make wine stress-free
Wine occasions will be more relaxing than ever, thanks to new wine can subscription service Kiss of Wine. Embracing all the advantages of the Ardagh Wine Can, the service marries super-simple wine selection with the frictionless ease of home delivery, taking convenience to a whole new level.
Tatra’s working heroes show mastery in can production
Renowned beer brand Tatra is honouring Poland’s everyday superheroes in a line-up of six limited edition cans that features experts in their field – and the stunning finished Ardagh Group cans show just what can be achieved when vision meets that level of expertise.
Michel Jodoin apple must range sees cans bear fruit
Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. The four apple musts are available in Ardagh’s light and convenient 250ml slim can – perfect for a single serve.
Ardagh Graphics create a sharp look for Fiorito Limoncello Tonic
A new mixologist-quality ready to drink (RTD) cocktail from Dutch beverage company Fiorito B.V. is set to turn heads in an impressive can with a unique and contemporary ‘watermark’ design made possible by the expertise and commitment of Ardagh Group’s Graphics team.
SKYE Energy ‘Feels the Victory’ with Ardagh’s graphics team
Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
MALUMA collagen protein drinks: wellbeing in a can
Innovative German beverage creator Black Labels Company (BLC) have launched MALUMA, the first collagen protein drinks in Ardagh Group cans. Appealing to health-conscious consumers looking for a delicious drink that also provides a boost of nutrients, the MALUMA range is presented in Ardagh’s slim 250ml can with a light, bright and contemporary matte aesthetic which reflects the ‘clean-living’ image of the brand.
Wine Cans commitment opens up the future for Producto de Aldea
High quality wine producer and exporter Producto de Aldea has emphatically embraced Ardagh’s Wine Can as it looks to extend its market reach. The Spanish company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
Carbon Disclosure Project awards Ardagh
Ardagh is delighted to have received prestigious Leadership class ratings from the Carbon Disclosure Project (CDP) for climate change (A-) and for supplier engagement (A). Sustainability is at the core of Ardagh’s activities and is defined by Ardagh as not only delivering a reduced environmental impact but also achieving sound economic performance while making a positive social contribution.
Ardagh Group partners with St. Julian Winery
Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
Greencroft Bottling partners with Ardagh Group to launch UK’s first wine canning line
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh wins at 2019 World Beverage Innovation Awards with Jupiler 'colder for longer' can
A unique ‘ribbed’ can which keeps Jupiler beer cool in the hand has won ‘Best Can/ Alubottle’ at the 2019 World Beverage Innovation Awards. The ground-breaking design saw Ardagh develop a new tooling technique to achieve super-defined debossed flutes in the walls of the Jupiler cans.
White shell: a bright new option for Ardagh customers
Ardagh has introduced the latest newcomer to its range of infinitely recyclable coloured beverage ends: a beautiful white shell. Ardagh’s catalogue of beverage end options boasts a wide selection of attractive colours and finishes for both the shell and the tab. With the addition of stylish white as a shell finish, the choice expands once again.
Radnor Hills spring water hits canned water market
Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.
Downeast Cider 'leaves the good stuff in' with Ardagh sustainable cans
Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Ardagh’s Deeside team support good causes
A day of planned maintenance at Ardagh Group's Deeside metal packaging facility saw thirty volunteers give their free time to boost the local community. Employees from Ardagh Deeside brought their energy and enthusiasm to a range of deserving nearby venues including hospices, schools and museums.
- Jo Webb
- Brand Launch
- Created 30 Jun 2021
- Modified 01 Jul 2021
- Hits 544