It’s time to celebrate!
We’re excited to share that our 0.33cl Sleek can for Alhambra Reserva 1925, created for Mahou San Miguel has been named Product of the Year in the Beer Category at the 25th Grand Prix for Innovation!
This prestigious recognition, powered by the votes of over 10,000 consumers, highlights the innovation, quality and appeal of this new format. As the only competition where consumers directly choose the best product innovations, this win is especially meaningful.
“The Alhambra 1925 can is a perfect example of how we blend tradition and innovation to create packaging that resonates with consumers. By preserving the iconic essence of the beer while introducing a modern format, we’ve achieved a balance that honours the past while meeting the demands of the future”, said Gerlof Toenhake, Director Sales at AMP-Europe.