Henkel, world leading producers of adhesives and sealing compounds, have repackaged their Loctite Torque Marque 7414 Warranty Seal.

Brief: Traditionally packed in bulk and shipped in outers of 48, the product has not been available in a single protective pack. New marketing initiatives to bring this product to a wider audience were initiated and packaging was identified as a simple solution of allowing customers to buy the product in single units.

Conclusion: Research to find the best package was carried out and the Jetlok® pack was finally chosen as the solution.

Reusable, recyclable and cost effective were three key areas of the decision, not forgetting the fact that the Jetlok® pack is transparent so no additional labeling was required. Selecting a standard size with no tooling or origination the packaging is secure and yet can be opened and closed so that the product remains safe on the shelf and easy to store.

Quoting on the design Colin Chapman from Henkel referred to Bell as an ideal partner for Henkel “responsive and professional in their approach the Jetlok® pack provides the best packaging at the right price. It is early days how successful this will be in the new markets but it is a great way of presenting a new product and we are keen to use this type of packaging for other items in our range”.