As the summer months heat up and increased travel rates drive a surge in traffic across the convenience store sector, the ability for convenience stores to provide unique, experience-driven purchases can play a crucial role in attracting and retaining customers. Offering dual-branded merchandise can provide a quick, yet memorable purchase for consumers by combining the strengths and recognition of two popular brands.
To help tap into Gen Z’s desire for personalized and experience-driven purchases during the convenience market’s busiest selling season, Berry collaborated with bp to deliver a new line of limited-edition, dual-branded beverage cups at all ampm stores throughout the U.S. The promotional cups launched on May 1, featuring Frito Lay’s iconic Cheetos® cheetah print branding on ampm’s white, 40-ounce cups.
Made of polypropylene, the white Bantam™ cups are part of Berry’s B Circular Range of innovative packaging and product solutions designed for circularity. The new cups are food-contact safe, available with an audible snap lid, offer enhanced sidewall rigidity for optimal durability, and include a smooth drive-thru base.
During the summer promotion, all ampm app users will have a chance to win exclusive Cheetos branded merchandise. Through the loyalty program, guests will receive one free entry into the drawings and will receive subsequent entries with any purchase of the cup or any Frito Lay item.