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Premium Shellfish makes an excellent first impression

  • Berry Superfos
Europe, Iberia, Spain, Eating, Drinking, Food, Fish, Shellfish, Primary Packaging, Buckets, Pails, Active, Smart Packaging, Sustainable Packaging, Reusable Packaging, Plastic, Plastic - PP, Packaging Decoration, In Mold Labelling, Recycling, 2 - 4.99 L, 3.8 L, 5 - 9.99 L

A polypropylene pack from RPC Superfos is being used for a shellfish range from Spanish frozen seafood company Original Gourmet. The rectangular SuperCube® bucket enables reuse and is ideal for branding – two benefits that the Premium Shellfish® range’s previous cardboard packaging was unable to deliver.

“Our products lost their identity the very moment they were taken out of the cardboard box – a packaging without potential for second use,” explains Marc Gordó Badia, CEO of Original Gourmet. “Now, thanks to the SuperCube bucket, our Premium Shellfish makes an excellent first impression and stays in the professional kitchens after the original content has been consumed.”

The Premium Shellfish range comes in two sizes – 3.8 and 5.8 litres – of the rigid injection moulded pack. Both sizes provide a large area for branding and decoration, and feature an attractive high-definition design rendered by the advanced In Mould Labelling technique.

“We highly appreciate that our packs are embellished with top quality, scratch resistant In-Mould Label decorations,” continues Marc. “All our customers have congratulated us on our packaging, which is a novelty in our product category.”

In addition to the container’s other benefits, it can also be used repeatedly, providing outstanding convenience and enabling a second life that supports Original Gourmet’s marketing efforts by creating brand awareness among chefs and their teams.

“Right from the start, we received full support from RPC Superfos: an important fact for a small company like ours,” concludes Marc.

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

  • Brand Launch
  • English
  • Modified 27 Oct 2017
  • Hits 2987