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Groundbreak(fast)ing for Le Petit Déjeuner!

  • Berry Superfos
Eating, Drinking, Food, Dry Foods, Primary Packaging, Tubs, Food, Drink Service Components, Tabletop - Spoons, Plastic

The EasySnacking™ pot from RPC Superfos is being used for a new cereal product that allows consumers to enjoy premium cereal straight from the pack.

Ideal for modern customers, Le Petit Déjeuner from Greek company Tsakiris Family is a healthy whole-wheat cereal rich in dietary fibre that, thanks to the EasySnacking pot, can be enjoyed plain or with milk in a single serving size.

“The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school or while on the move,” says Maria Tsakiris, Corporate Marketing Officer at Tsakiris Family. “It sets us apart from our competitors. The small handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes.”

The three varieties in the range – whole-wheat morsels with cinnamon, whole-wheat morsels dipped in hazelnut praline, and crunchy whole-wheat pillows with hazelnut filling – are contained in three versions of the EasySnacking pot from RPC Superfos. Vintage-themed, the pots are decorated using advanced In-Mould Labelling, which renders perfect graphic quality.

Injection moulded in polypropylene, the EasySnacking pot features attractive smooth lines and a pleasingly simple design, with all that end-users need, and nothing more. A convenient spoon is contained in the lid, under a self-adhesive peel-off label, allowing consumers of Le Petit Déjeuner to add a dairy product if they wish.

“We offer delicious cereal snacks in a new and exciting way and the packaging is an essential part of our branding,” explains Maria. “The spoon is lovely and as a whole, the EasySnacking pack from RPC Superfos hits the nail on the head.”

The concept of ease and convenience for cereal snacks has resonated not only in Europe but also in China, Taiwan, and South Korea, to which Le Petit Déjeuner in this new format is now exported.

“Simply showing the sample packaging and presenting our concept to our international business partners has proved to be a great door opener,” says Maria.

Founded in 1963 by Maria’s grandfather, Tsakiris Family is a well-known producer and distributor of breakfast cereals and also fresh eggs.

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

  • Brand Launch
  • English
  • Modified 14 Sep 2018
  • Hits 1372