Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar.
The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers. The choice of the tiger as the paint brand’s symbol is highly appropriate, as Adnan Mehinović, director of BAUklar explains:
“The tiger is a symbol of strength and courage so it conveys the quality of our paint products as well as our corporate values. The objective was to create a packaging solution with a high impact artwork design so that our products on-shelf could obtain the maximum share of customer attention. We are pleased to state that is exactly what we have achieved.”
Sales are developing according to plan and BAUklar is reaching the desired sales targets.
“Since the relaunch, we have received a lot of feedback and people are talking about our pails. It is very good because, as we all know, brand recognition has an impact on sales,” continues Adnan Mehinović.
“We are highly satisfied with the final result of all the variations of pails. They look absolutely stunning and even the finest details are clearly reproduced. Plus, we are pleased with the packaging solution in itself; the pails are both robust and flexible, which means they are without scratch marks even after fork lift transportation.”
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Sweet success with striking tubs
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
In conjunction with its label supplier Korsini SAF, Superfos, a company of Berry Global, has received an award for Best Label Design at the 2019 IMDA Awards in the United States. The winning label is made for Heinz for its Cream of Tomato Pot Soup and Vegetable Pot Soup sold in a 400ml SuperLock container that showcases the cutting-edge In-Mould Labelling technique from Superfos.
Italian company Carioca SpA has chosen Superfos, a company of Berry Global, for their ability to provide different-shaped and sustainable pack solutions. Carioca saw an opportunity to step up its offering by changing the shape of the packaging for 48 Jumbo felt-tip pens from a round container to a square UniPak pail from Superfos’s standard range.
A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.
Sleek solution for healthy snack
The EasySnacking pot from RPC Superfos is providing a Norwegian dairy with an innovative and image-enhancing packaging solution. Organic dairy Rørosmeieriet was seeking a pack that would support the creative profile of the dairy. The company is now using the sleek EasySnacking pot for its Niste range of yoghurt with muesli topping, as well as for sour creams.
Top-quality PCR pails provide sustainable solutions
RPC Superfos has introduced a number of initiatives to further enhance its packaging solutions incorporating post-consumer recycled (PCR) polypropylene. The company has worked with recycled materials for over 10 years and today offers a range of PCR pails in many shapes and sizes.
Quality and functionality from ice-cream pack
The high quality, user-friendliness and eye-catching decoration of the sleek EasySnacking pot from RPC Superfos are key factors in its selection for a new range of ice-creams from Russian manufacturer Taice. Thanks to In-Mould Labelling, it is possible to show the texture of the ice cream in razor-sharp photo quality on the packaging. This is complemented by the striking purple colour of the lid that catches the consumer’s attention.
The UniPak pot from RPC Superfos is providing a gelato ice cream company with its ideal packaging solution. Palazzolo’s Artisan Dairy is particularly pleased with the UniPak’s tamper evident feature, as well as its spoon in the lid and high-quality graphics, and the collaborative partnership the company enjoys with RPC Superfos.
RPC Superfos pot helps spread the word
The relaunch of a popular Slovenian chocolate spread in RPC Superfos’s SuperLock pot has created enhanced on-shelf appeal and contributed to good sales progress. The eye-catching artwork for the pots features a cute cartoon character, and thanks to the advanced in-mould labelling technique from RPC Superfos, the graphic detail is rendered to perfection.
The installation of new injection moulding machines and the reuse of heat from cooling are among the successful energy reduction initiatives at the RPC Superfos Randers facility in Denmark that have enabled the site to achieve ISO 50001:2011 certification ‒ an Energy Management Standard issued by independent authorities – for the second year in a row.
Groundbreak(fast)ing for Le Petit Déjeuner!
The EasySnacking pot from RPC Superfos is being used for a new cereal product that allows consumers to enjoy premium cereal straight from the pack. Ideal for modern customers, Le Petit Déjeuner from Greek company Tsakiris Family is a healthy whole-wheat cereal rich in dietary fibre that, thanks to the EasySnacking pot, can be enjoyed plain or with milk in a single serving size.
Pails aid upward growth of vines (and sales)
The SuperCube pail from RPC Superfos is at the centre of a growing success story after being chosen to pack 100% biodegradable vineyard clips that ensure the vertical growth of vines. Since Compagnie des Agrafes selected the SuperCube® for its special clips, both product and pack have attracted rave reviews and the clips have enjoyed an upward curve in sales.
Early quality accredition for US factory
Only two years after its inauguration, the RPC Superfos US facility in Winchester, Virginia has successfully passed its first BRC certification audit with Grade A in the High Hygiene Category. This success provides US customers seeking first-class injection moulded packaging solutions for food and non-food products with independent confirmation of the site’s high quality standards.
Pails aid upward growth of vines
The SuperCube® pail from RPC Superfos is at the centre of a growing success story after being chosen to pack 100% biodegradable vineyard clips that ensure the vertical growth of vines. Since Compagnie des Agrafes selected the SuperCube® for its special clips, both product and pack have attracted rave reviews and the clips have enjoyed an upward curve in sales.
- Charlotte Way
- Brand Launch
- Created 14 Dec 2018
- Modified 14 Dec 2018
- Hits 1178