Consumers with a sweet tooth love Lino Lada cream spreads; so much so that Podravka, the company behind the product line, recently launched on-the-go versions of two delicious chocolate-hazelnut spreads in the EasySnacking™ packaging solution.
Lino Lada is among the most popular cream spread brands in its home market Croatia and in the rest of the Adria region thanks to Podravka’s continued product development. For example, Podravka recently added new on-the-go variants to two of its products: Lino Lada Gold and Lino Lada Duo, both yummy chocolate-hazelnut cream spreads.
Maja Pezelj Stunja, Brand manager at Podravka, says:
“Following the rising trend of on-the-go products, we decided to offer our most popular flavours Lino Lada Gold and Lino Lada Duo as on-the-go options. Now, we have successfully launched a very appealing solution that offers consumers an easy way to enjoy our spreads whenever and wherever they like. It is an example of how Podravka achieves growth by continuing to add new products, flavours and packaging solutions to the Lino Lada product family.”
Appealing solution through partnership
Berry Superfos has a track record as Podravka’s packaging partner that stretches back many years during which time the two companies have developed several successful projects together. So, Berry Superfos was an obvious choice for Podravka when they went searching for an on-the-go solution.
Renata Tomerlin says:
“Our goal was to find a practical lightweight packaging solution made with as little material as possible. We found a perfect match in EasySnacking by Berry Superfos with an integral wooden spoon. It is, above all, practical and in line with our sustainability plans and need for packaging that is easy to recycle. Further, it has first-class image quality with in-mould labelling on the base and a PP self-adhesive label on top of the lid.”
“We find Berry Superfos to be a reliable partner and great supplier of innovative packaging solutions taking sustainability into account. We appreciate that they offer tailor-made solutions, react quickly to our demands and are good collaborators.”
Great market response
The market’s response to the new packaging in Croatia is very positive and Podravka is highly optimistic about the prospects for its on-the-go products on the Adria markets, as well as in Western and Central Europe.
Lino Lada cream spread was first launched in 1998. Today, the product range includes five flavours of Lino Lada: duo, milk, nougat, coconut and Gold. All five flavours work wonderfully well as delicious spreads on bread, but are also true treats as fillings in pancakes, ingredients in cakes, toppings for ice cream or simply as confectionery.
Berry Superfos launches breakthrough recycled packaging solution for food industry
Berry Superfos is now able to offer customers in the food industry packaging made from recycled plastic with the same quality as virgin materials. Currently, Berry Superfos is already supplying key customers in the food industry on several joint projects.
A change of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.
A refillable and airtight container with a resealable cap fitted in the lid makes it easier to maintain a high level of hygiene with wipes. By popular demand, Berry Superfos has developed a series of wet wipes containers and Hitam, a French chemical consultancy, is among the highly satisfied customers.
Recycled material is worth its salt
A winter scenery in Switzerland looks like something from a fairy tale, but the reality is that Swiss roads must always be accessible. De-icing salt from Schweizer Salinen makes it happen, and now, in support of sustainability, the salt comes in a SuperCube pail made with 30% PCR content (post-consumer recycled). The reusable pail is developed and produced by Berry Superfos.
Three reasons to sell wafers in Berry Superfos buckets
One of the biggest ice cream producer in Romania, TOPGEL, sells more than just ice cream. Tasty, crispy wafers are in the product range, and now they are being sold in large quantities in plastic buckets from Berry Superfos that have three great benefits
Non-Carbon Black Masterbatch Increases Recycling Capabilities with Superfos
The new black is non-carbon black! When made from a non-carbon black masterbatch, your used plastic packaging can be detected during the waste sorting process and used for recycling. Superfos, a Berry Global company, now offers packs made with non-carbon black masterbatch.
Kata Food: Shape and Success are Well Connected
A different packaging shape and fabulous artwork decoration have led to optimised logistics and excellent shelf standout for olives and more from Italian Kata Food. The family owned business has success on several European markets, now reinforced with the square SuperCube pail from Berry Superfos
The circular economy is in full swing: material once considered as waste, is used to create products of higher value. Like in this case, where off cuts from a Berry Superfos facility in Denmark via a recycler become biological filters for water purification in aquaculture. That’s good for the environment and an example of responsible use of resources
Berry Superfos makes significant contribution to Berry Global’s 2020 sustainability success
Berry Global Group, Inc., the parent company of Berry Superfos, spotlights the whole Group’s many sustainability achievements from fiscal year 2020 in its recently released 2020 Impact Report. The progress is also of benefit to customers of Berry Superfos
Cans are traditional, and traditions are often hard to let go of. However, Cargill Brazil is very pleased with a packaging conversion in collaboration with market leader Berry Superfos from traditional metal to contemporary plastic for immensely popular Elefante tomato paste. Cargill Brazil values the technical expertise of Berry Superfos
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Sweet success with striking tubs
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
- Bianka Cramblit
- Brand Launch
- Created 10 Nov 2021
- Modified 11 Nov 2021
- Hits 245