Juice and nectar brand «Rich» has launched a new range of cold storage juices «Rich Superfruits» with no sugar or preservatives used in production. CCL-Kontur, Coca-Cola’s well-established partner, has been entrusted to develop the label printing technology for the new product range. The goal was to highlight the naturalness of the product itself keeping the concept of minimalist label design.
That Boutique-y Gin & Whiskey Company by Atom Brands UK launched a range of crafty gin-based cocktails. They roll out this summer to the UK and Europe. Australia and New Zealand will be following later.
That Boutique-y Gin & Whiskey Company by Atom Brands UK launched a range of crafty gin-based cocktails using the advantages of digital printing
“We want more people to have access to interesting drinks in more places,” said a spokesperson for TBGC. “We know that drinkers are looking for increasingly exciting and sophisticated flavour combinations, and that putting these in cans or on draught will allow both retailers and bars to satisfy the demands of convenience and ease of service without compromising on flavour.”
Plans are to expand the RTD format as the selections by That Boutique-y Rum and That Boutique-y Whisky keep growing.
The drinks come in 33cl cans and are labelled using digitally printed paper PSL. The inspiration for the pop-art-like designs came from their existing Boutique-y labels. The goal was to create something that’s similarly eye-catching.
The colourful decoration is produced at CCL East Kilbride. The project proved to be a real team effort: CCL supported Atom Brands with trials to guarantee smooth application and best performance. In the end the quick turnaround time enabled stunning results at maximum flexibility and speed-to-market.
CCL Label Trittenheim thanks C. F. ROTHBAUM for entrusting them with the creation of the labels for their ROTHBAUM CIDER IMPÉRIAL. The ROTHBAUM CIDER IMPÉRIAL is a handmade “Heaven Nectar” that captures the elegance and finesse of the Eifel’s and Moselle’s apples which are also reflected in the product design.
CCL Labels offers innovative decoration solutions enabling brands to achieve their sustainability goals – with recycled content. CCL Label is constantly working on new label constructions that help reduce the environmental impact of their customers’ products while maintaining the brand identity and premium appearance.
- Jo Webb
- Brand Launch
- Created 06 Aug 2019
- Modified 06 Aug 2019
- Hits 384