Webpackaging logo

Chicago Paper Tube's EcoPush + provides increased decoration space

North America, USA, US - The Midwest, Beauty, Personal Care, Skin Care, Primary Packaging, Tubes, Dispensing Closures, Sleeves, Active, Smart Packaging, Sustainable Packaging, Eco-Sensitive Packaging, Tree Derivatives, Paper, Packaging Decoration, Coating, Product Development Services, Brand Design, Branding

In recent years, suppliers have developed a seemingly endless variety of decorative techniques, from those that are utilitarian and serve a functional need, like more space for a brand to tell its story, to dramatic, textural, multilayer pop-off-the-shelf effects. Use of these techniques has elevated Skin Care packaging to a new level. Chicago Paper Tube modified its eco-friendly EcoPush dispenser packaging to accommodate products that require maximum printable area on a small package. EcoPush+ provides nearly double the decoration space of the standard EcoPush. The inner sleeve can be printed with graphics that echo the exterior branding, or provide an extended space to print functional elements - like directions or ingredients - that could otherwise detract from a creative design on the outer package. "Additional creative space also means new decorative possibilities: a different paper stock, coating or finishing effect can create contrast," says Jonathan Dudlak, general manager.

  • Topic Entry
  • English
  • Modified 09 FEB 2016
  • Hits 452