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Creating Beauty Applicators Tailored to Specific Makeup Formulations

The trend of customization and personalization in beauty applicators is revolutionizing the way consumers approach their makeup routines. Here's a deeper dive into creating beauty applicators tailored to specific makeup formulations.

05 Apr 24

Element Presents Dual-Sided Sponges to Deliver the Perfect Look

Element Beauty Group introduces its latest creation: dual-sided sponges with varying densities, designed for precise application and maximum versatility.

21 Mar 24

Find the Right Partner for MakeUp Application with Element Beauty Group

An idea can make or break a concept, especially when it comes to makeup applicators. At Element Beauty Group we are always developing new designs tailored to the specific needs of different formulas and brand identities.

08 Feb 24

Reshape the Beauty Industry With Element in Los Angeles

Join us at MakeUp in Los Angeles on February 14th and 15th to explore Element Beauty Group's exciting beauty offerings coming in 2024: a revolutionary mascara brush, cutting-edge materials never seen before in the beauty industry, clean metallization, and more! Element Beauty Group - Booth H48

24 Jan 24

A Future Painted in Blue? Element Develops Seaweed-Based Inks

Element Beauty Group is currently exploring natural inks derived from seaweed. They are easy to source, and no resource depletion occurs, as either invasive species are harvested or seaweed is cultivated in the lab.

03 Jan 24

Element Beauty Group Develops Biodegradable Injection Moldable Material

Element has developed a biodegradable material in a molecular format of PHA that is injection moldable and fully biodegradable at the end of its life, and is particularly well-suited for rigid, moldable products such as caps, jars, bottles, and other small packaging items.

21 Dec 23

Introducing Eco-Friendly Metallized Coatings

For years, metallization coating on beauty packaging has posed a threat to recyclability. Element Beauty Gorup offers a sustainable approach to the "Bling Factor".

04 Dec 23

Beauty Regulations Shift Packaging Waste Regulations in the US

Beauty regulations are getting a revamp in the US. The Packaging Waste Regulation (PPWR) will be a major shift, harmonizing rules across Europe and introducing essential new measures, including, reduction, reuse, recycling, and more.

01 Dec 23

At Element We Do Beauty Differently

We know market and consumer trends matter. We know that sustainability matters. It’s not just a buzzword but a genuine market need pushed by consumer demand and legal requirements.

21 Nov 23

Element Beauty Group Plans to Develop New Formulas to Reduce Water Waste

Element Beauty Group is working to to develop extemporaneous (transformative) formulations that can transform from dry, gel, or solid formulas to liquid formulations with different viscosities for different finishes and applications.

08 Nov 23

Element is Harnessing the Power of AI to Design Better, Faster, and More Efficiently

Element Beauty Group announces the release of its service Element AI, designed to improve and accelerate the development process of new beauty solutions.

31 Oct 23

Countering Pollution Through Packaging Innovation: ElementGreen365

Through its extensive research on upcycled and sustainable materials, Element developed ElementGreen365, a new bio-based polypropylene. Made from sustainably sourced renewable feedstocks, it is derived solely from commercial and institutional waste vegetable oils.

03 Oct 23

Sustainability Shines Through with Element's Eco-Friendly Metallization

Element Beauty Group produces exclusive metalized finishes on PET and rPET plastic and glass. The process has passed key recyclability tests, including metal detection and NIR resin identification.

18 Sep 23

Join Element at MakeUp in NY to Learn About Carbon Capture Technology for Beauty Packaging

Looking for materials that science can bring to improve the sustainability of beauty packaging? Join Element at MakeUp in New York to learn more about Carbon Capture technology and re-think how to lower your carbon footprint.

04 Sep 23

Element Joins the CO2 Captured Certification to Provide Carbon-Neutral Solutions

Element Beauty Group is proud to utilize CO2 captured certification and be the first packaging supplier to offer captured carbon solutions, aligning with CO2 Captured's mission of connecting environmentally conscious consumers with products made from captured carbon emissions.

31 Aug 23

Redefine Standards with Element Beauty Group at MakeUp in NY

From refillable ocean plastic mascara to compostable make-up palettes, Element Beauty Group has developed the most amazing and awarded beauty packaging of these recent months. Come and join us at MakeUp in New York to learn more about our work!

17 Aug 23

Element and caliray Present Super Sustainable & Super Volumizing Mascara

At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry. Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency.

09 Aug 23

Deliver Trend-Setting Turnkey Formulations with Element Beauty Group

Stay ahead of the curve with Element's trend-setting turnkey solutions. Developed in collaboration with our cutting-edge labs in Italy, Korea, and the US, our formulations are designed to meet the ever-evolving needs of modern customers. From concept to completion, we've got you covered.

27 Jul 23

Element Beauty Group and Caliray: Redefining Creativity and Sustainability Together

Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.

05 Jul 23

Element's Turnkey Solutions Will Revolutionize Your Journey from Concept to Shelf

When it comes to color cosmetics, haircare, and skincare, we understand the importance of efficient and seamless packaging and formulation. With Element's turnkey solutions, you can unlock a range of advantages, including a simplified process, time savings, cost-effectiveness, and quality assurance!

27 Jun 23

Element Packaging Tackles Gorgeous Sustainable Solutions for Hair Care Treatments

When Babe Original was looking for breathtaking packaging solutions for their densifying hair treatments that matched the company's cruelty-free, vegan, and eco-conscious values, Element Packaging became the obvious choice. The company crafted two recyclable pouches and a plastic dropper, combining functionality with eye-catching aesthetics.

15 Jun 23

Element's Refillable Mascara Packs Ensure Sustainability and Waste Reduction

Element Packaging is aware of upcoming trends and growth opportunities, and is ready to offer brands refillable aluminum packs that tackle the need for more sustainable solutions in the beauty industry.

12 May 23

Refillable and Recyclable, Element Packaging's MakeUp Pallete Stands for Change

At Element Packaging we have developed a refillable makeup palette with either single or double pans. Made in aluminum, the solution was developed to be fully recyclable at the end of life.

20 Apr 23

Indulge Your Customers with Element's Refillable Beauty Packs

We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.

04 Apr 23

Sustainability from Every Angle: Element Tackles Waterless Formulas

Aware of the necessity to push for less water in beauty and skincare formulas, Element Packaging has developed a refillable stick for solid products, that is also mono-material (polypropylene) to ensure the full recyclability of the packaging.

31 Mar 23

Element and caliray Launch an Endless MakeUp Palette

When Element Packaging was entrusted to deliver gorgeous eco-packs that preserve caliray's core circular values, the company delivered with the Endless Sunset Palette. A makeup compact that's meant to be reused again, and again, and again.

21 Mar 23

Latest innovations in carbon-capture, PCR materials, bio-based polymers, and paper based packaging with all the glam in LA!

Element packaging will be present at MakeUp in Los Angeles - booth F51 - and will introduce its latest innovations in material science.

13 Feb 23

Liplights Light the Way for Recycling

Lip gloss in an aluminum tube?! What a great way to use every last drop before recycling! Check out Element's solution for rms Beauty's Liplights Cream.

07 Feb 23

FutureWise's Slug Meets Element's Speed

Element Packaging has used high gloss silkscreen to develop this gorgeous bottle with 30% PCR for FutureWise's Slug Boost hydrating mist. Don't miss out!

13 Dec 22

Element and Wende Zomnir Push the Boundaries of Beauty

Living legend Wende Zomnir has trusted Element with the launch of Caliray, a clean makeup line bound to natural origin ingredients. Obviously, all packaging had to be sustainable!

06 Dec 22

Element and Oco Give Plastic a New Beginning with Carbon Upcycling Tech

Check out Element Packaging's latest development in sustainability and the newly patented capture carbon additive! Listen to the podcast with the Keep Cool Show now!

15 Nov 22

Element and Oco develop carbon-capture packs to nullify CO2 emissions

As sustainability takes over the packaging industry, suppliers continue to invest as much time and resources as possible to reduce the use and waste of plastic in their manufacturing processes. Element and Oco have partnered to introduce a new carbon packaging alternative that further advances their products’ recyclability options.

18 Oct 22

Double Down On Element's Duo Sticks

Add versatility to your products with a single packaging. Element Packaging's Duo Stick is a beautiful double ended roll on applicator, perfect to mix and match colors and products.

14 Jul 22

Aluminum Eyeshadow Tubes From Element Shine Bright

Rms Beauty found a partner in Element Packaging and launched their latest line of eyeshadow in an aluminum tube- How eco-friendly!

19 Jan 22

Element Packaging on Working with Brands to Solve Sustainability Solutions

We speak with Ulrich Lerissel, co-founder of Element, to learn more about Element's achievements towards long-term sustainability in the industry.

22 Oct 21

Element Packaging is proud to be a new member of the Sustainable Packaging Coalition

Element Packaging was eager to join The Sustainable Packaging Coalition (SPC) to better serve the packaging community and the world we all share. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable.

17 Aug 21

Element Packaging's MicroClean introduces naturally antibacterial materials

It’s increasingly important for consumers that their products stay clean during use. Element Packaging is introducing MicroClean, a new technology in plastic additives that is naturally antibacterial. Your product lines will look the same, while staying clean, safe, and free from harmful bacteria.

06 Jul 21

Element’s Advancements in Sustainability on Display in 3D Webpackaging LIVE Event- check it out!

Element Packaging’s new 3D booth on Webpackaging LIVE is available to visit now! Webpackaging LIVE is the world's first "always open" interactive 3D exhibition for the packaging world. Element's multimedia 3D booth highlights their unique offerings, latest turnkey solutions, strides in material science technology, and their sustainable solutions for the packaging world.

03 Jun 21

Element Packaging Develops Flexible Material Made with PCR

Flexible packaging is turning up on more and more supermarket and drugstore shelves. Element Packaging has developed a recycle-ready flexible pouch for refills.

01 Jun 21

Rethinking the Pump: Element Introduces Mono-material Dispenser

Element Packaging is kicking off their range of mono-material pumps with this classic and versatile dispenser. Element’s first mono-material pump is made of only one type of plastic- durable PP! With no metal, this pump can be sorted and recycled along with the rest of the PP plastic products.

25 May 21

Element Packaging Introduces a Flexible Sustainable Packaging Alternative

Element Packaging continues to expand their sustainable packaging offerings by investing in material science advancements. Element’s new flexible packaging is made from a unique 3-d mono-material thermo-form component.

12 May 21

Element Packaging Helps Create PACT, Which Aims to Unify the Beauty Industry and Tackle Waste

Element Packaging is the first packaging company in the industry to join forces with retailers to create Pact, a non-profit initiative. Pact is a membership organization, that is focusing on how to recycle packaging components that are typically hard to recycle

22 Apr 21

Element Keen to Be Green And Keep Hands Clean

Dieux wanted a modern hand sanitizer with packaging that was more sustainable than the ubiquitous single-use plastic varieties. They chose Element Packaging to develop a sleek aluminum can, one of the most recycled materials.

09 Apr 21

Element Packaging and MOB Beauty Partner to Build Better Beauty with CarbonX

Building beauty for a better future is the goal for Element Packaging and MOB Beauty. Element Introduces Element CarbonX, a material science innovation replacing Carbon Black

23 Mar 21

Element Packaging Collaborates with Milk Makeup for a Packaging Upgrade

Milk Makeup teamed up with Element Packaging when they wanted to upgrade the packaging for their popular Sunshine Skin Tint, a liquid tinted sunscreen. Element Packaging designed a new and improved airless cosmetic stick to make applying their beauty products simple.

11 Mar 21

Element's food grade silicone a sustainable and safer alternative to plastic

Committed to sustainable alternatives for beauty and skincare packaging to reduce the use of plastic, Element Packaging introduces food grade silicone. This naturally occurring substance is infinitely reusable and provides an eco-friendly solution to plastic packaging in order to protect the planet and not lose on style.

08 Dec 20

Reuse, renew, and reduce with Element's aluminum packaging

With the aim of eliminating single-use plastics, Element is dedicated to using alternative materials to create sustainable packaging. Aluminum is an ideal material because it can be endlessly recycled and still maintain its quality and durability.

12 Nov 20

Element promotes sustainable post consumer plastics over single use

Focusing on quick-to-market, sustainable solutions with exceptional quality for beauty and skincare, Element Packaging provides sustainable alternatives to single-use plastics, like post consumer plastics and resins. These unconventional materials benefit the planet, brands, and consumers alike.

05 Oct 20

Nicole Tauster
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English
Created 16 Sep 2020
Modified 07 Aug 2023
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Element News

News

Introducing Eco-Friendly Metallized Coatings

Element Beauty Group

Element is Harnessing the Power of AI to Design Better...

Element Beauty Group

Countering Pollution Through Packaging Innovation: Ele...

Element Beauty Group

Element Beauty Group and Caliray: Redefining Creativit...

Element Beauty Group

Element's Refillable Mascara Packs Ensure Sustainabili...

Element Beauty Group

Refillable and Recyclable, Element Packaging's MakeUp ...

Element Beauty Group

FutureWise's Slug Meets Element's Speed

Element Beauty Group

Element and Wende Zomnir Push the Boundaries of Beauty

Element Beauty Group

Aluminum Eyeshadow Tubes From Element Shine Bright

Element Beauty Group

Element Packaging on Working with Brands to Solve Sust...

Element Beauty Group

Element Packaging's MicroClean introduces naturally an...

Element Beauty Group

Element’s Advancements in Sustainability on Display in...

Element Beauty Group