Rms Beauty wanted to try something different than the traditional plastic pot or compact for their new, buildable eyeshadow range. The beauty brand found a partner in Element Packaging and launched their latest line of eyeshadow in an aluminum tube- How eco-friendly!
The Eyelights Cream Eyeshadows from rms beauty are available in six gorgeous metallic shades and made with Organic Green Tea Extract. It was essential that the packaging conveyed the vibrancy and shine of the product, while still being sustainable.
The solution was a recyclable aluminum tube with a white round mushroom LDPE plastic cap, supplied by Element Packaging. The eyeshadows even come with a reusable “key” that consumers can use to squeeze every last bit of product out instead of wasting it.
When the product is finished, consumers can place the tube into the metal recycling. Aluminum recycles forever, without losing quality.
Element Packaging is a global supplier of innovative packaging and turnkey solutions for the beauty industry.
Interested in solving your brand’s sustainability problems? Contact the team at Element today!
Indulge Your Customers with Element's Refillable Beauty Packs
We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.
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Element Packaging is proud to be a new member of the Sustainable Packaging Coalition
Element Packaging was eager to join The Sustainable Packaging Coalition (SPC) to better serve the packaging community and the world we all share. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable.
Element Packaging's MicroClean introduces naturally antibacterial materials
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Element’s Advancements in Sustainability on Display in 3D Webpackaging LIVE Event- check it out!
Element Packaging’s new 3D booth on Webpackaging LIVE is available to visit now! Webpackaging LIVE is the world's first "always open" interactive 3D exhibition for the packaging world. Element's multimedia 3D booth highlights their unique offerings, latest turnkey solutions, strides in material science technology, and their sustainable solutions for the packaging world.
Rethinking the Pump: Element Introduces Mono-material Dispenser
Element Packaging is kicking off their range of mono-material pumps with this classic and versatile dispenser. Element’s first mono-material pump is made of only one type of plastic- durable PP! With no metal, this pump can be sorted and recycled along with the rest of the PP plastic products.
Element Packaging Helps Create PACT, Which Aims to Unify the Beauty Industry and Tackle Waste
Element Packaging is the first packaging company in the industry to join forces with retailers to create Pact, a non-profit initiative. Pact is a membership organization, that is focusing on how to recycle packaging components that are typically hard to recycle
Element Packaging Collaborates with Milk Makeup for a Packaging Upgrade
Milk Makeup teamed up with Element Packaging when they wanted to upgrade the packaging for their popular Sunshine Skin Tint, a liquid tinted sunscreen. Element Packaging designed a new and improved airless cosmetic stick to make applying their beauty products simple.
Element's food grade silicone a sustainable and safer alternative to plastic
Committed to sustainable alternatives for beauty and skincare packaging to reduce the use of plastic, Element Packaging introduces food grade silicone. This naturally occurring substance is infinitely reusable and provides an eco-friendly solution to plastic packaging in order to protect the planet and not lose on style.
Reuse, renew, and reduce with Element's aluminum packaging
With the aim of eliminating single-use plastics, Element is dedicated to using alternative materials to create sustainable packaging. Aluminum is an ideal material because it can be endlessly recycled and still maintain its quality and durability.
Element promotes sustainable post consumer plastics over single use
Focusing on quick-to-market, sustainable solutions with exceptional quality for beauty and skincare, Element Packaging provides sustainable alternatives to single-use plastics, like post consumer plastics and resins. These unconventional materials benefit the planet, brands, and consumers alike.
- Bianka Cramblit
- Brand Launch
- Created 19 Jan 2022
- Modified 19 Jan 2022
- Hits 985