In search of a sustainable product solution for the new products Fruit Up and Würz Wunder as well as for the classics from the Spice Ketchup range, Hela has chosen the PLATINA PRO 250 tube from EPL.
The Platina material used is a development of EPL Ltd and is fully recyclable. Due to the extremely high oxygen barrier, which comes close to conventional ABL laminates (aluminum barrier), EPL has succeeded in packaging a challenging filling material from the food sector in an optimal, odorless and safe way.
The production of this 40mm diameter tube is very demanding and highly complex, because all the necessary barrier properties must be met throughout the entire life cycle. After each use, the tube should return to its original shape. The shoulder material is made of HDPE.
In the development of the artwork, Hela emphasizes modern and familiar designs, so the pack was printed in flexographic printing with 9 colors and a matt varnish. Further finishing options, such as an embossing foil or similar, were consistently avoided in the interests of sustainability.
Platina tubes from EPL - RecyClass-certified and approved for recycling by APR
The PLATINA-PRO laminate tube was one of the first tubes in the world to receive the coveted RecyClass award. The independent certificate applies to Europe in the 'Code 2' HDPE material stream (recycling) sector and impressively confirms the sustainability of Platina tubes.
What's more: For a packaging solution, this recognition is a decisive breakthrough, because EPL was able to convince the demanding requirements of customers like Hela with the 100% recyclable product. Shortly before the European approval of RecyClass, the PLATINA-PRO laminate tube was also certified by the US industry association 'APR' (APR = Association of Postconsumer Plastic Recyclers) for the American market.
"We as Hela are proud to take another step forward towards sustainability in cooperation with EPL by using this new type of packaging," said Joana Schöning, Product Manager / Marketing.