Etain is a fully recyclable plastic packaging tube made from a combination of virgin and recycled plastic materials. With the introduction of Etain, Essel Propack aims to reduce the amount of virgin plastic in tube packaging. These tubes will be recycled under Code 2 norms defined by the Society of Plastic Industry. Etain contains up to 40% PCR HDPE plastic material. The plastic packaging tubes are typically used by FMCG companies for packaging various types of hair care, skin care, pharmaceutical, food products, besides cosmetics. Etain is made from recycled plastic material and is fully recyclable for the same recycling stream that it came from.

Etain is highly customizable and the amount of PCR can be varied depending upon customer requirements and the nature of the product that is contained within the package. This is only the beginning, and Essel Propack plans to introduce a number of products within the same overall theme of sustainability. Though Etain is primarily targeted at the European and American markets, it will also be available to the Company’s Indian customers.

Etain addresses the following concerns:

• Growing trend towards Sustainability
• An effort to ensure that the lifecycle of a product does not destroy the source of the product or the environment
• Eco-conservation
• Sustainability initiative by retail giants and other companies supporting eco-conservation
• Consumer preference
• Various surveys conducted suggest that consumers prefer environment friendly packaging and this influences their buying decision.