“The power of nature, boosted by technology”

Ulé openly champions responsible and ecological beauty, with hugely effective natural products. “The power of nature, boosted by technology” is a fitting description for this brand who develops products using plants grown on eco-farms and with formulations developed by leading experts. When a brand displays such ambitions and innovative capabilities, it needs packaging to match the scale of its values. This is, after all, what carries its message, and is the first point of contact with users. That’s why Ulé chose to manufacture its containers (pots and bottles) from lightweight glass, which has a reduced carbon footprint, and its caps from organically-sourced material.

This is where Faiveley Plast Beauty (VPI) was able to assist with its expertise.

Organic source material: an eco-responsible choice

Faiveley Plast Beauty (VPI), a leading expert in the transformation of Sulapac materials, worked alongside the R&D and Purchasing divisions at Shiseido to develop the primary packaging for Ulé brands.
Faiveley Plast Beauty produced all of the caps for the new range including:

• Two caps of different sizes for the “Je suis chill” cream (15ml and 30ml caps),
• A cap for the balancing floral mist “Le beau Reset”,

These caps comprise two parts made from Sulapac, an organically-sourced alternative to plastic created by the eponymous company.

This material offers a host of eco-responsible benefits – organically-sourced FSC wood, sustainability, compostability, eco-design, low carbon impact, European manufacturing – as well as in terms of quality and functionality.

Faiveley Plast Beauty (VPI) rises to the challenge

For Faiveley Plast Beauty, there were several technical challenges for the production of the Ulé caps. It was necessary to have control of the injection and assembly of two Sulapac materials – the premium material and barrier material – and to do so in harmony with the clean and elegant design of the brand. The caps also had to match the specifications for packaging approval. These require, on the one hand, perfect production of the formulas (oxygen barrier) and on the other, degradability (compostable in industrial settings).
Together, Faiveley Plast Beauty and Sulapac undertook a considerable work on the colours of the caps, so as to blend perfectly with the brand’s product range. Finally, the brand’s logo was inlaid on all the caps.

Marc Beltrami, Commercial Director, stated:

“Faiveley Plast Beauty is proud to release its second full range of products made using Sulapac. The challenges proposed to us by brands are a source of inspiration and innovation for our teams. They motivate us to always go one step further and push the boundaries of our expertise”.