FS Korea bakes a new mascara brush

  • F.S.Korea Industries, Inc.

FS Korea, a company headquartered in Seoul that provides packaging solutions to the international cosmetic market, has launched a new mascara brush with stronger bristles thanks to the heat applied to it.

The company found a very common problem when applying mascara: the bristles on the market were tested and simply weren't strong enough to apply dense formulations properly. 

The solution FS Korea has developed is to apply a heat treatment to the brush. This “baking” allows the formation of various shapes to the bristles, also making them stronger and harder.  The heat treatment makes bristles very tight and firm, provides great separation, and maximizes length and definition, providing the consumer with the ability to cover lashes thoroughly from root to tip. Thanks to this, more formula stays in place between the bristles providinga notceable improvement in performance. 

FS Korea can design any shape of brush to appeal to every customer.

See also

The launch of the All-Round airless compact

The benefits of airless packaging are pretty obvious, and have become a part of the packaging landscape. One of the biggest concepts to emerge in the last few years is that of the airless compact, which combines the features of airless packaging with a common cosmetic concept to offer an upscale product and packaging combination consumers really go for. FS Korea, one of the Asian region's most forward thinking suppliers of advanced packaging concepts, has taken the concept of the airless compact and redesigned it to make it more efficient and useful for a number of cosmetic applications.

FS Korea expands it's packaging manufacturing capabilities

FS Korea, known to many as one of the region's leaders with regard to the design, development, and deployment of innovative cosmetic and personal care packaging, has recently upgraded its production facilities. The company has set up an ancillary packaging factory that produces key elements to be used with a variety of its core packaging products. The new facilities will produce mostly sponges and brushes, along with the capability to decorate the items created.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 28 May 2012
  • Modified 14 Aug 2015
  • Hits 2098