The Hidden Brush, by FS Korea

  • F.S.Korea Industries, Inc.

FS Korea, a company headquartered in Seoul, provides packaging solutions to the international cosmetic market. The company's latest innovation is a new range of make-up brushes designed to be taken about without getting purses or bags messy. The "Hidden Brush" line offers its own unique and stylish containment system to ensure mishaps are avoided, and is currenlty patten-pending.

The new brush system comes in a simple cylinder that can easily be opened to reveal the brush hanging upside down inside. The brush can then be mounted to the cylinder which is then closed to create a longer, heftier brush that sits well in the hand and gives the feeling of a professional and more expensive brush.

With the cylinder closed around the brush, no cosmetic product can escape the tight fitting package, ensuring the consumer's belongings aren't tainted due to leakage or accidental opening. Further, the brush remains clean and uncontaminated by external substances, including lint.

The bristles of the brush can be either natural or synthetic. In either case, the brush is washable, making changes in cosmetic products a snap. Companies can choose the colouring of the outer package and the brush handle, and can even choose to colour the bristles, making the new concept an attractive and sure bet.

The new brush's exterior can be decorated in any number of industry-standard options, including hot-stamping, screen-printing and a variety of others unique to FS Korea, as one fo the Asian regions foremost producers of luxury cosmetic packaging.

See also

The launch of the All-Round airless compact

The benefits of airless packaging are pretty obvious, and have become a part of the packaging landscape. One of the biggest concepts to emerge in the last few years is that of the airless compact, which combines the features of airless packaging with a common cosmetic concept to offer an upscale product and packaging combination consumers really go for. FS Korea, one of the Asian region's most forward thinking suppliers of advanced packaging concepts, has taken the concept of the airless compact and redesigned it to make it more efficient and useful for a number of cosmetic applications.

FS Korea expands it's packaging manufacturing capabilities

FS Korea, known to many as one of the region's leaders with regard to the design, development, and deployment of innovative cosmetic and personal care packaging, has recently upgraded its production facilities. The company has set up an ancillary packaging factory that produces key elements to be used with a variety of its core packaging products. The new facilities will produce mostly sponges and brushes, along with the capability to decorate the items created.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 25 Jul 2012
  • Modified 14 Aug 2015
  • Hits 2085