Blaze of Glory
The brand-new curved mascara brush curlQUEEN gives lashes an ultimate swing and generous volume. Due to the EOS 2K fiber with its stiffer core and softer exterior surface clumps have no chance. This is also due to GEKA’s patented SEPA technology that creates wedge-shaped fiber tips. Thanks to the overall sleeve decoration with a gradual metallic effect, the cigar shape packaging is a real eye catcher, too.
softSECRET is our new star within our portfolio of molded brushes and is produced using the patented Sandwich process: two different plastic materials create a stable core with extremely soft bristles. Thanks to the harder, colorful brush core the lashes are precisely lifted and perfectly separated, while the transparent, extremely soft bristles reach the finest lashes. The bristles are not only soft, but feature more details: Extra thick bristles in staggered rows and special zig-zag shaped bristles give the lashes an extra upward push while combing them. Bristles at the tip of the brush even reach the tiniest hairs in the corner of the eyes as well as the bottom lashes. Also the packaging is dazzling with its gradual metallization.
Our new lipgloss applicator beautySTYLIST allows to create thin and thick lines thanks to its special design. It is hidden within our squared heavy-wall packaging amazingRUBY which features GEKA’s patented click close system. Another highlight is the 2K wiper, made of two materials with different hardness degrees: The harder material at the top makes it easy to assemble and gives it a secure hold inside the bottle, against high pull-out forces. The softer wiper lip adjusts to the shape of the applicator –and ensures excellent application results. Strongly defined lips are fired up in violet blue micro-gloss.
Small but mighty – the new eyeliner precisionLINER consists of 19 delicate micro bristles which do not spread. Longer bristles in the middle and shorter ones on the outside conjure up precise lines. Eyeliner formulations can be applied very easily with a smooth application feeling. The metal cap of this packaging shimmers seductively in rose gold.
All items are stylishly packed in the trendy rose gold bag by GEKA Accessories. Nail stickers and nail pearls perfect the cool look.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
- Clara Boerner
- Product Info
- Created 28 Sep 2016
- Modified 29 May 2018
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