Webpackaging logo

GEKA GmbH enters into royal partnership

  • GEKA GmbH
Europe, Germany, Austria, Germany, Beauty, Personal Care, Cosmetics, Cosmetic Applicators

GEKA, one of the world’s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry, starts 3-year partnership with Princess Cleopatra zu Oettingen-Spielberg.

Within the cooperation, both partners aiming to raise the local employee recruitment as well as the regionally company reputation.

Only 30 minutes from GEKA’s headquarters in Waizendorf (Bechhofen), has Princess Cleopatra zu Oettingen-Spielberg her permanent residence. The princess with international background is not unknown in the Beauty & Fashion industry and was already present in several magazines. Despite GEKA GmbH is not being blue-blooded itself, the partners have crucial qualities in common: both are regionally rooted and internationally successful, diverse and multi-faceted, family-driven and authentic.

“The variety of products and possibilities at GEKA is very exciting and I really wanted to work with interesting people from the area. My passion for beauty products and the fact, that GEKA is a well-known company and among the world market leaders in this field are decisive reasons for the collaboration and I’m looking forward to working with the GEKA team!”, says Cleopatra vzu Oettingen-Spielberg.

Stephan Schatz, Senior Vice President Applicator Systems und Head Business Unit Beauty of GEKA GmbH, emphasizes: “GEKA GmbH stands for superior technology and a high level of quality. But above all, GEKA stands for highly committed employees. The cooperation with a well-known, regional partner like Cleopatra zu Oettingen-Spielberg is another important step in our employee strategy and corporate culture. We are very pleased about the cooperation and are convinced that we will continue to successfully increase our employee retention and recruitment".

See also

Perfume Gel Applicator - Where sensuality meets gracefulness

The uniqueness of our on-the-go fragrance packaging is evident through the combination of matte and shiny shadow printing as well as shiny silver hot foil printing. GEKA's micro-bristle applicator fusion-APPLICATOR is ideal for a hygienic and precise application that can be applied throughout the day. The applicator is made of 50 delicate micro bristles with a bristle diameter of 0.08 mm2 at the tip. The bulk reservoir zone in the middle of the applicator is ensuring the perfect dosage of the perfume gel.

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Company News
  • English
  • Modified 25 Sep 2018
  • Hits 5452