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MEDMIX appoints Oliver Vogel as new Head of GEKA

  • GEKA GmbH
Europe, France, Switzerland, Switzerland, Asia, South Asia, India, Beauty, Personal Care, Supply Chain Services, Sustainable Solutions

MEDMIX, a global leader in high-precision delivery devices, appoints Oliver Vogel as new Head of its Beauty brand GEKA, effective October 1st, 2022.

In his new function, Oliver Vogel will further develop and refine the Beauty portfolio and product strategy, source new growth opportunities and lead GEKA on its path towards a sustainable future.

Oliver brings a wealth of knowledge of international B2C and B2B markets and extensive product experience in personal care, hygiene, surface cleansing, personal protection equipment, food and sustainable packaging.

He joins GEKA from Weckerle Packaging, where he served as Managing Director, in charge of the company’s factories in Switzerland and India. Previously, Oliver held various leadership positions at Kimberly-Clark and Unilever where he built broad business experience across Finance, Supply Chain, Revenue Management, Sales, Marketing and Manufacturing functions.

“I am pleased to welcome Oliver as Head of our Beauty segment GEKA,” said Girts Cimermans, CEO of medmix. “With his wealth of business experience from across various industries he will be a great asset to medmix. I wish Oliver all the best in his new position.”

See also

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Company News
  • English
  • Modified 07 Oct 2022
  • Hits 1764