An interview with Margherita Amarelli sales & marketing director and owner of Amarelli Fabbrica di Liquirizia Sas.
1. Why did you launch this product?
We were among the first ones to commercialize pure liquorice in metal tins. The first one was realized at the beginning of the 1900. Metal tins maintain the intense taste of our high-quality liquorice. Still today the metal packaging is our leading reference.
2. What people is the product aimed at? Where is it distributed?
We distribute mainly in Europe. The French, German and Scandinavian markets represent our main partners, and they are printed in 8 different languages. They represent our business core. The metal tin still remain the most loved product.
3. What was the main driver for choosing a tin-packaging for your product?
Attention to every particular detail (as regards metal foil thickness, joint and colour rendering), practicality and charm of the vintage style.
4. What main requirements does Amarelli have from a packaging supplier?
We require precision and attention in the realization of the product, in the ordering of platforms and trays, deliveries on time and flexibility.
5. Why did Amarelli hire Hoffmann to create the packaging?
Hoffmann never disappointed our expectations in the attention to detail, in colour rendering and image reproduction. Hoffmann has always responded on time to our requests and he solved the problems with collaborative spirit.
6. What is the big advantage of a tin/metal packaging? What about sustainability?
The metal tins preserve product quality and they allow you to bring wherever with yourself our liquorice. The product keeps unchanged as well as the intensity of perfumes. Moreover, the metal tins are more elegant than plastic or paper simple packaging and the elegance portends the high-quality of the product that it contains and this attracts the purchase. The tin is reusable many times and for different uses and tinplate is fully recyclable.
7. What was the most difficult requirement to fulfil and how were you satisfied with the performance of Hoffmann?
The flexibility in the definition of the delivery schedule, the possibility to create a warehouse stock to avoid the running out of product, the concrete and collaborative problem solving, the almost non-existence of flawed products, are the best performances of Hoffmann.
8. Anything special concerning the secondary packaging?
The metal tin has a more important value if, as in our case, it reproduces ancient labels of the Amarelli Archives produced between 1920 and 1960, in addition to new graphics exclusively designed for Amarelli. They have pocket-size usability with an optimum product protection.
9. Your personal statement to Hoffmann
Trusting in Hoffmann professionalism we wanted to become again customer of this reliable, serious and professional company. Then we found together new solutions to conditions and purchase programs. For this reason we entrusted to Hoffmann all the Amarelli tins production.
Hoffmann Neopac makes massive green energy investment at its Switzerland packaging plants
Hoffmann Neopac has installed one of the largest solar power systems in Switzerland. The extensive green energy initiative, which costs more than 2 million Swiss Francs ($2.2 million), will make Hoffmann Neopac fully electricity sustainable at each of its two manufacturing sites in its home country.
CR tins keep children and pets safe
Tin packaging is a great way to keep products safe and fresh. And stylish decoration on the metal exterior can make tins particularly captivating to children. But how can kids, or pets, be stopped from accessing the product inside? Hoffmann’s patented and customizeable child-resistant tins offer a safe solution.
At Webpackaging LIVE cyber-exhibition, Hoffmann to highlight solutions for sustainability, functionality & child-resistance
Global provider of high-quality tins, Hoffmann, is exhibiting at the first edition of Webpackaging LIVE, a unique virtual packaging show in full 3D. Hoffmann will be featuring its Child Resistant Tins, as well as a variety of tins for nutritional products and personal care.
Hoffmann Neopac to host webinar on premium tin & tube packaging options for North American cannabis sector
Hoffmann Neopac, a global provider of high-quality packaging for a broad array of industries and applications, will host a webinar exploring best packaging practices for the burgeoning North American cannabis market. Further information about the company's CR Tins, ideal for the cannabis market, can also be found on the company's Webpackaging LIVE 3D showcase.
At Interpack, Hoffmann Neopac to introduce RecyCan recycled steel-based tinplate packaging
Neopac is introducing RecyCan, recycled steel-based tinplate packaging. Ideal for various premium organic and specialty products, the latest member of Neopac’s EcoDesign portfolio comprises 100% recycled steel, aligning with circular economy sustainability.
Hoffmann Neopac Introduces Child-Resistant Tins and Tubes for Safe Packaging of Liquid, Damp and Dry Cannabis Products
Hoffmann Neopac has introduced child-resistant, opaque tins for packaging damp and dry cannabis products. The new lineup comes in response to packaging requirements in increasingly widespread legalization of marijuana for medicinal and recreational purposes in the United States, Canada and worldwide.
Hoffmann Neopac offers the pharmaceutical industry as well as the dietary and food industries, food-suitable, flavor-safe tinplate tins as well as Polyfoil® tubes, in which food supplements, liquids and creams are securely packed and remain fresh. The newest tins and tubes are also certified to be childproof.
Metal in packaging: why is it such a good choice?
Today, the packaging industry relies upon a vast number of materials in order to create easy to use concepts for consumers. Metal is one of the primary materials utilized with a wide array of products, from food to fashion, candies to candles. Why exactly is metal so popular?
Hoffmann Neopac launches the "Metal is Eternal" campaign online
Recently, Hoffmann Neopac launched its "Metal is Eternal" campaign to inform consumers and corporate entities about the virtues of metal as a raw material and its pre-eminent place in the packaging universe. The campaign was brought to life through an interactive edutainment presentation developed at Webpac Digital Media Studios.
- Marco Borruso
- Company News
- Created 28 Mar 2017
- Modified 15 Apr 2019
- Hits 520