IBG (Innovative Beauty Group), a leading global beauty solutions provider, has partnered with KLM Royal Dutch Airlines to launch a new amenity kit. The exclusive kit, which includes premium personal care products and travel essentials that focus on sustainable and reusable solutions, will be given as a courtesy to World Business Class passengers on intercontinental KLM flights.
Aiming to enhance its World Business Class offerings, KLM looked to overhaul its current amenity kit and turned to the expertise of IBG, a longtime partner in the development of the airline’s amenity kits. Through the collaborative efforts of IBG’s French and Dutch teams, Dutch design agency, Envisions, a premium care and home brand with social purpose, Marie-Stella-Maris, and sustainable oral care brand, Smyle, a standout amenity kit was developed. The project emphasized innovative design, high-quality materials, and a unique color palette, all while meeting KLM's sustainability and budgetary goals. IBG oversaw the industrialization of the kits, the selection of partners, and supply chain management.
Eco-conscious premium personal care
KLM’s new amenity kit offers the ultimate travel essentials. World Business Class passengers will receive a thoughtfully curated selection of premium personal care products designed to enhance comfort and well-being during their travel. Highlights include a sustainable bamboo toothbrush and toothpaste tablets, ensuring eco-conscious hygiene solutions while in transit. The kit also features indulgent personal care items such as face cream and lip balm from Marie-Stella-Maris. Additionally, passengers can unwind with an eye mask and socks, offering the utmost comfort for long flights.
A distinct feature of the new amenity kit is its versatile packaging. All included personal care products are bundled into a pouch which can be unfolded into a reusable shopping bag, offering both style and functionality.
"We are thrilled to partner with KLM Royal Dutch Airlines to introduce this exceptional new amenity kit which combines practicality with luxurious indulgence,” said Gwenaelle Ogor, General Manager, IBG France. "We hope this thoughtful selection of products will elevate the travel experience for KLM's passengers, offering an increased level of comfort and convenience.”