When selecting packaging, taking into account the target consumer is key. Buyers need to ask questions, like “Will the product appeal to our customers? What about our customers’ customers?” Understanding who will ultimately be purchasing the packaged product is part of a packaging supplier’s “savoir faire” - often, packaging purchasers need some guidance on what the best product line to select might be.
In this case, Louvrette’s new SOUL line is designed to appeal to an on-the-go and discerning female consumer. The clean lines blend a classic look with modern design and materials. Specifically, the line is composed of:
Volume: 5 to 100ml
Material: SAN, SMMA, glass polymer , PP
Closures: 1 Variation glossy surface
Volume: 150 to 250ml
Material: HDPE and HDPE/Adflex
Closures: Pumps, 1 and 2 piece screw caps, disc top cap, flip top cap and click on caps.
Volume: 15 to 50ml
Material: SAN, SMMA, glass polymer and PP
The packaging buyer can select one piece for a specific premium product or take advantage of the full line in order to release an entire gamut. With the SOUL line, Louvrette can provide whatever is needed!