Louvrette banks on feminine mystique with SOUL

  • Louvrette

When selecting packaging, taking into account the target consumer is key.  Buyers need to ask questions, like “Will the product appeal to our customers?  What about our customers’ customers?”  Understanding who will ultimately be purchasing the packaged product is part of a packaging supplier’s “savoir faire” - often, packaging purchasers need some guidance on what the best product line to select might be.

In this case, Louvrette’s new SOUL line is designed to appeal to an on-the-go and discerning female consumer.  The clean lines blend a classic look with modern design and materials.  Specifically, the line is composed of:

Jars
Volume:   5 to 100ml
Material:  SAN, SMMA,  glass polymer , PP
Closures: 1 Variation glossy surface
 
Bottles
Volume:  150 to 250ml
Material:  HDPE and  HDPE/Adflex
Closures: Pumps, 1 and 2 piece screw caps, disc top cap, flip top cap and click on caps.
 
Airless system
Volume: 15 to 50ml
Material: SAN, SMMA, glass polymer and PP

The packaging buyer can select one piece for a specific premium product or take advantage of the full line in order to release an entire gamut.  With the SOUL line, Louvrette can provide whatever is needed!

See also

Louvrette Design x Packaging: Spearheading trends in full service beauty and personal care lines for the luxury and masstige markets

Louvrette Design x Packaging: Spearheading trends in full service beauty and personal care lines for the luxury and masstige markets

It's a particularly exciting time at Louvrette right now. The German company is expanding and is about to take over a new factory. It has also unveiled a brand new logo and has some inspiring new items in the pipeline for next year. Fabian Erlhoefer, the second generation to run the family business, chats to Webpackaging about all of the exciting changes that are happening at Louvrette right now.

An interview with Louvrette as the company celebrates 50 years

An interview with Louvrette as the company celebrates 50 years

For fifty years, Louvrette design & packaging has focused on developing and producing high quality plastic packaging for the cosmetic and beauty industry. Today Louvrette is a European leader in design-oriented plastic packaging for facial and body care products. Continuous investment in optimization and automation of production processes means that today, more than ever before, Louvrette remains competitive and minimizes customers' costs.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 17 May 2010
  • Modified 24 Aug 2015
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