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Metal Multi Surface and tactile decoration by Louvrette

  • Louvrette
Primary Packaging, Caps, Lids, Metal, Packaging Decoration, 200 - 499.99 ml, 200 ml

Metal Multi Surface (MMS) is a distinctive decorative technique that allows for the transfer of any desired surface onto several packaging solutions from Louvrette, for example, on the cover plate of the Konico 200ml lid. The surface of the cover plate has the tactile structure of the desired design. Silk, floral, wood, cloth, leather or anything else can be applied. Consumers can really feel the individual structure of the particular material.

This tactile decorative technique entices consumers to handle the product and enjoy the packaging feel. Such character is extremely advantageous at the crucial point of decision making, when "standing out of the crowd" can make it or break it.

It is scientifically proven that a simple touch triggers a desire to possess. In packaging, if a product has been selected for handling (and the Metal Multi Surface is designed precisely for this) the chance of product purchase rises rapidly.

MMS brands by Louvrette are noticed easily, drawing the eye and spiking customer interest. The result is an offering far more appealing than that of other products at POS that will sick 80% better in the memory of the potential customer.

The reason for this recall success is quite simple; we live in a world where the senses of sight and hearing are constantly irritated by stimuli saturation, whereas the sense of touch is simply neglected. Over the years consumers have built up a filter so that some of the senses can block out the mass of increasing advertising stimuli. Nowadays it has gotten to a point that only 1% of advertising stimuli is able to pass through this filter. As mentioned above, the sense of touch is neglected far too often so consumers are inherently yearning to touch - and this is the crux of the matter.

Get noticed, differentiate from the rest, and start to "stand out of the crowd"!

See also

Louvrette Design x Packaging: Spearheading trends in full service beauty and personal care lines for the luxury and masstige markets

Louvrette Design x Packaging: Spearheading trends in full service beauty and personal care lines for the luxury and masstige markets

It's a particularly exciting time at Louvrette right now. The German company is expanding and is about to take over a new factory. It has also unveiled a brand new logo and has some inspiring new items in the pipeline for next year. Fabian Erlhoefer, the second generation to run the family business, chats to Webpackaging about all of the exciting changes that are happening at Louvrette right now.

An interview with Louvrette as the company celebrates 50 years

An interview with Louvrette as the company celebrates 50 years

For fifty years, Louvrette design & packaging has focused on developing and producing high quality plastic packaging for the cosmetic and beauty industry. Today Louvrette is a European leader in design-oriented plastic packaging for facial and body care products. Continuous investment in optimization and automation of production processes means that today, more than ever before, Louvrette remains competitive and minimizes customers' costs.

  • Company News
  • English
  • Modified 24 Aug 2015
  • Hits 1335