Metal Multi Surface (MMS) is a distinctive decorative technique that allows for the transfer of any desired surface onto several packaging solutions from Louvrette, for example, on the cover plate of the Konico 200ml lid. The surface of the cover plate has the tactile structure of the desired design. Silk, floral, wood, cloth, leather or anything else can be applied. Consumers can really feel the individual structure of the particular material.
This tactile decorative technique entices consumers to handle the product and enjoy the packaging feel. Such character is extremely advantageous at the crucial point of decision making, when "standing out of the crowd" can make it or break it.
It is scientifically proven that a simple touch triggers a desire to possess. In packaging, if a product has been selected for handling (and the Metal Multi Surface is designed precisely for this) the chance of product purchase rises rapidly.
MMS brands by Louvrette are noticed easily, drawing the eye and spiking customer interest. The result is an offering far more appealing than that of other products at POS that will sick 80% better in the memory of the potential customer.
The reason for this recall success is quite simple; we live in a world where the senses of sight and hearing are constantly irritated by stimuli saturation, whereas the sense of touch is simply neglected. Over the years consumers have built up a filter so that some of the senses can block out the mass of increasing advertising stimuli. Nowadays it has gotten to a point that only 1% of advertising stimuli is able to pass through this filter. As mentioned above, the sense of touch is neglected far too often so consumers are inherently yearning to touch - and this is the crux of the matter.
Get noticed, differentiate from the rest, and start to "stand out of the crowd"!