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    The world of make up is subject to multiple influences. In Los Angeles, you'll understand why!

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    The world of make up is subject to multiple influences. In Los Angeles, youll understand why!
    North America, USA, US - The West, Asia, East Asia, South Korea, Japan, Beauty, Personal Care, Cosmetics, Make Up, Primary Packaging, Secondary Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

    It is a fact: major regions of the world influence one another in terms of "makeup trends"! At MakeUp in Action you will find out why Asia influences consumers and brands on the West Coast.

    You will also be explained why, in the future, where the line between human and technological device blurs, water is a protected resource, energy concerns ring true and natural ingredients take centre stage, how will beauty brands innovate to stay competitive?

    On February 3, 2016, you will know everything about trends influencing the makeup world!

    With to start with, at 02:00 p.m., global trends in Beauty and Personal Care and their impact on the US market, by Sarah Jindal, Mintel. Mintel will reveal the four key trends set to impact the global beauty and personal care industry over the next decade, discussing how the dynamic relationship between consumers and brands will not only evolve the industry, but revolutionize it like never before.

    The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs. Water is set to become a precious commodity as consumption outstrips supply.

    The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.

    Consumers are facing an energy crisis as the pace of modern life catches up with them. Aware of consumers' need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.

    The saying goes, 'it's what's on the inside that counts'. Interest in natural ingredients is on the rise as more people dare to roll up their sleeves and get involved in the process of creating beauty products.


    Then at 06:15 p.m., you will understand the influence that Asia has on the makeup sector, with Florence Bernardin, Founder of Information & Inspiration.

    From double-cleansing to obtain a perfect healthy glow and optimize makeup results to skincare layering with skin conditioner up to finisher for extra radiance … the Asian influence is obviously expanding on western skincare and makeup new products.

    Not only the texture such as Liquid rouge or Cushion foundation, not only the benefits such as BB, CC, but also the vibrant applicators, the airless packages, the sponges… the Asian wave mainly from Japan and Korea is widely influencing all the makeup world.

    Next will be targeting silver generation as Japan is leading the way, but also the sagging pore concern, the tint by all mean, the brow power … and much more to discover with Florence Bernardin, Asian cosmetics trend expert from France, Founder of Information & Inspiration agency.

    Get inspired through what's in and what's next from Asian makeup trends and enjoy new creative potential directions.

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    • Company News
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    • Modified 18 Jan 2016
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