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    MakeUp In Seoul, Only Four Weeks To Go... Korean Beauty Takes Centre Stage... Brazil Live!

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    MakeUp In Seoul, Only Four Weeks To Go... Korean Beauty Takes Centre Stage... Brazil Live!
    North America, Europe, Asia, South America, Beauty, Personal Care, Luxury, Shows, Associations, Media

    Only a few days before the kick-off of the third edition of MakeUp in Seoul. An edition that once again will give pride of place to conferences and round tables...

    For the first time, Brazilian brands will make the trip specially to explain the specificity of the Brazilian market and present development opportunities for Korean suppliers. Meanwhile Korean professionals will explain what makes the originality and success of "Korean Beauty" and its huge influence on the entire Asian continent. Two days not to be missed...

    What's new in Korea?

    A question that seems out of place as so many things happen in this country in terms of developments in the make-up and skincare sector. The influence is such, especially in Asia, that the "Seoulista" virus has stormed over all the Asian countries, especially China. This "Korean beauty" is truly staged and ... it works!

    So you won't want to miss the conference of Mrs Lee Eun-Im Hera Brand by Amore Pacific, followed by the round table moderated by Florence Bernardin, CEO & Founder of Information & Inspiration, which will both be held on Wednesday, April 6th, from 04:15 pm to 05:45 pm in the presence of Lee Kyung-Min (KM Lee) Makeup Artist, MIN Eun-Sun, President & Editor in Chief, Fashionbiz, JEONG Ok-Ja, CEO of 'Oily Skin', Beauty Consultant - former Editor in Chief of magazines such as 'Sure', 'Instyle', 'Haute', PARK Hye-Soo, Beauty Director, Bazaar, and Mrs. OH Sehee, President of the Korea Make-Up Central Association.

    Don't miss also, still on April 6 in the afternoon from 03:15 pm to 04:00 pm the conference of Mrs Lan Vu, Founder and CEO of BeautyStreams on the "influence of South Korea on the US market, in terms of consumer habits (skin care, colour cosmetics)." Please note that the conference will also include information about Asian-American consumers and the opportunity for Korean companies to market to this large, affluent group in the States.

    Brazil Live!

    Brazil fascinates, Brazil surprises! And you know what, Brazil will be at MakeUp in Seoul! Again, you won't want to miss on April 7 from 02:00 pm to 03:00 pm the round table moderated by Vincent Gallon, Editor-in-Chief of Brazil Beauty News on "How to penetrate this market of 100 million consumers?", with the participation of Felipe Bras, Make Up Manager, Natura, and of Murilo Reggiani, General Manager of the VULT company. Brazil is ranked third in the global makeup market and has recorded an average annual growth of 15.6% in the category over the last five years.

    Makeup products for the eyes, lips, face and nails represent 7.7% of the total cosmetics market in Brazil. The country currently holds third place in global makeup sales and has been recording an average annual growth rate of 15.6% over the last five years, according to data from Mintel.

    Despite the cooling in growth rates expected for the coming years, the makeup category should continue to expand in Brazil. Mintel points to a forecast of an annual growth rate of 11.8% in the next five years. The industry is set to invest in high quality, yet more priceaccessible makeup products to keep the Brazilian market heated.

    Take advantage of your participation at MakeUp in Seoul to stay in one of the most luxurious hotels in the city, the Conrad Seoul Hotel at an exceptional rate. A simple click and you will experience one of the Top Ten Hotels of TripAdvisor's suggestion.

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    • Company News
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    • Modified 16 Mar 2016
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