If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    At MakeUp in Seoul in two weeks … China and Japan will take centre stage!

    Quick Contact
    At MakeUp in Seoul in two weeks … China and Japan will take centre stage!
    Asia, Beauty, Personal Care, Luxury, Primary Packaging, Active, Smart Packaging, Laboratory, Testing, Certification, Shows, Associations, Media

    China on one side, Japan on the other..., The Korean beauty sector is undoubtedly driven by its two powerful neighbours. Stimulated commercially by China, which is fast becoming one of its biggest customers for make-up products..., and spurred in development and innovation by Japan that remains one of the most dynamic Asian countries in these two fields.

    These will be the themes of the two series of conferences on 6 and April 7 at MakeUp in Seoul.

    China will be in the spotlights during the first morning of conferences from 10:15 am to 1:00pm on Wednesday, April 6th at the Conrad Hotel in Seoul. To illustrate the expectations from this very fast moving and growing market, manufacturers and brand representatives will have an opportunity to express themselves! Caroline Moulin, CEO of Nao Design Trends, at 10:15 am, will introduce this morning of thoughts on the theme: "After skin care, this is the time for colour cosmetics in China". She will also speak of: Past, current and future gestures…. How the brands answer to the Chinese consumers expectations from BB cream and Cushion Compacts to Big Eyes, through lips and colour cosmetics?

    An exciting round table will follow from 10:45am to 11:30 am with the participation of many industry professionals: Grace Liang, Marketing Manager for Albéa Make Up China; Tyler Sun, Regional Market Development Director, Aptar B+H, Northeast Asia; Huina Jin, Sales Director, Zhejiang Axilone Shunhua; Cyril Ruiz-Moise, Chairman & General Manager, SGD Asia Pacific and Thomas Weckerle, CEO Weckerle Cosmetics.

    Among the topics addressed… "The Chinese market specifics: Speed, reactivity, lead-time…? How different it is from other markets? How to react vs. the clients and brands expectations: premiumisation or massification? How to cope with more Chinese brands from a technical stand point: new gesture, new textures and new applicators? The future: new trends, connected packaging, intelligent packaging, "smart packaging"?

    A round table, followed by a conference at 11:30 am about a Chinese success story, with the brand Jala, presented by Li Min, Purchasing Department Director. The Company will present its latest innovations and its expectation from its suppliers. Then, to conclude this morning on China, we will have a conference about "Yves Saint Laurent, a French glamour in China" presented by Jassie Zheng, Marketing Director of YSL China and Ivy Li, Brand Director YSL China at L'Oréal Luxury Division.

    What's new in Japan?

    Or rather, "What's hot in Japan?. This will be the theme of a conference followed by a round table moderated on April 7, in the afternoon from 3:30 pm by Florence Bernardin, CEO & Founder of Information & Inspiration. Main theme: "How make-up is evolving to meet all the Japanese women multi-profiles, from the young ... to the positively aging generations".

    With the participation and the testimonial of Takae Kochigami (Japanese Make Up Artist) and representatives of Japanese brands of which Kanebo and Shiseido.

     

    A third edition of MakeUp in Seoul not to be missed...

     

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    • Company News
    • English
    • Modified 18 Mar 2016
    • Hits 1718
    Sun-Rain
    APG
    Epopack