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Nearly 20 conferences at MakeUp in Paris

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Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Make Up, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

This last roundtable, which will bring together several high profile speakers from leading brands will certainly be one of the highlights of this series of new and fruitful conferences. But you won't want to miss the training on moulds in the plastic industry and the advantages of a unique material, cardboard. You won't want to miss either, the great debate on Digital and certainly not the focus on a country among the biggest consumers of make-up in the world, Iran.

Thursday, June 9, 2016

10:00 am - 11:30 am: Make Up Artists in 2016; top professionals and top media personalities

Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of:

Max Herlant, Professional Make Up Artist and Make-up Advisor for Yves Rocher
Fred Farrugia, Make Up Artist
Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER

Questions addressed:

  • Brief presentation of each participant
  • Tell us about your career path?
  • What does your work consist today?
  • How do you work with a brand, a packaging manufacturer or with personalities in the movie world of in politics?
  • What is the future of Make Up Artists?
  • Question & Answers

11:45 am - 12:30 pm: "Customisation and texture in packaging"...

Event packagings and limited editions: the different customization strategies.
Conference by Françoise Dassetto, Founder and CEO of Eferday who will address the following topics:

  • Inspirations and / or collaboration with artists and artisans, for example: "Artists and artisans, sources of inspiration in packaging design: image vectors and value creators"
  • Customisation extended to the product (3D decoration for powders, products with a message...), for example: "Product customization & packaging customisation, the different image strategies"
  • Achieving a perfect match between product textures and their pack (how the pack dramatizes the content and stages its specificity)

1:00 pm - 1:45 pm: Applicators vs. applicators..."

In a cosmetic world where formulas outdo one another in efficiency and in promotion; the application has become THE way to achieve product differenciation. Indeed, brands have realized that offering a perfect formula was not enough any more, they must also advocate a make-up RESULT to their consumers, the applicator is therefore THE key. The end with too small or unconvenient applicators, we have now entered the era of KING applicators. Create value and gain in relevance.
Conference by Michel Limongi, Beauty Architect Designer

2:00 pm - 5:00 pm: "Make-up: A growth driver for distribution... and its consequences!"

Is make-up a growth driver for distribution? What are the broad lines for the future? How to adapt to the influx of new brands, new distribution concepts and online sales?
An afternoon in partnership with the CEW France, moderated by Laurence Dorlhac, TV Beauty Journalist (France 2), a member of the CEW and Laurence Moulin, General Manager of CEW France, with the participaion of Olivier Carrette, Digital and Marketing Director, Marionnaud France.

2:00 pm - 2:30 pm: A prospective analysis by Carlin of five key trends in the distribution of beauty products in France

Conference by Pauline Bonafous, CARLIN

The "phygital"; between physical and digital, the "Store 3.0"
"All-in-one"; the "life style" POS
When Beauty helps retailers diversify

2:30 pm - 4:45 pm: "Each type of distribution has its specificities and challenges"

A round table that will bring together several personalities from this sector of our industry.

4:45 pm - 5:00 pm: Conclusion

Friday, June 19 2016

10:00 am - 10:45 am: The evolution of an unavoidable item: the sample

Still and always greatly appreciated by consumers, sometimes sparingly distributed like a reward, the unavoidable sample is changing.
Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions, with the participation of:

Carole Grassi, Dispensing Systems Marketing Director, Albéa
Ludovic Anceau, Arcade
Aude de Livonnière, LIVCER
Guy Delpuech, ADELPI  

1) The situation of the market. What samples are we talking about?
2) What is the role of a sample? How and why give a new lease of live to samples? How to make their distribution more efficient?
3) Can we and should we still innovate in samples given their cost?
4) How to exploit the marketing impact of the sample and the resulting possible data management?

11:00 am - 12:00 pm: Challenges in packaging; plastic and cardboards?

Two didactic conferences of 30 minutes each, on the issues, challenges and opportunities offered by the development of primary and secondary plastic/cardboard packagings.
When it comes to plastic processing, there are things to know on the design and functions of a mould to properly create a plastic part (case, mascara etc.) and not ask for something that cannot be done, by Franck Moiriat, Mould maker, Denis & Moiriat Company.
The many facets of cardboard and the infinite possibilities of an ancient, ecological, flexible, printable material..., to design your next successful secondary packaging, by Laurent Hugo, Senior Sales Manager, and François Breney, Technical Manager, Iggesund Company.

12:00 pm - 12:30 pm: The importance of transversal packaging trainings

What is the type of Packaging training offered in the U.S., by Prof. Hae Chang Gea, Director and Program Chair, Packaging Engineering, Rutgers University?
What is the type of Packaging training offered in France, by Serge German, ESEPAC Director?

12:30 pm - 1:15 pm: Natural Ingredients: What are the technical and economic challenges?

According to excerpts from a recent report from Markets and Markets published in PremiumBeautynews, global demand for personal care ingredients is projected to reach US $ 17.6 billion by 2020, with a compound annual growth rate (CAGR) of 5.4% from 2015 to 2020. The Asia-Pacific region is expected to be the most dynamic market in the next five years, with China, Japan, India and South Korea as key regional players.

The report also provides a gradual shift of the market of personal care ingredients of synthetic ingredients to ingredients derived from living or natural systems. Yet, such a shift will not be without consequences on future choices and sourcing methods. But, what are we talking about exactly? Organic, natural, eco-friendly, ethical... There is a very broad variety of terms..., not to mention the proliferation of labels. Finally, actives put forward are not always fully understood by novices. Many questions...calling for many answers from speakers to the roundtable:

Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of the BASF, Merck, Daito Kasei Companies.

1) Make-up and skincare, what natural ingredients are we talking about?
2) How to source these ingredients while complying with biodiversity?
3) What are the economic issues?
4) Can everything be replaced with natural ingredients?
5) Labelling, the challenge!

 "Digital Beauty"

12:45 pm - 12:55 pm: What is the weight of e-commerce in the global cosmetic business?

What are the differences from one continent to another? From one generation to another?
With Laurence-Anne Parent, Senior Partner at Advancy, a Strategy consulting firm

12:55 pm - 1:15 pm: Conference by the Fung Business Intelligence Center

Deborah L. Weinswig, Executive Director-Head Global Retail & Technology, Fung Business Intelligence Center

1:15 pm - 2:30 pm: Digital and customer experience

1:15 pm - 1:45 pm: 3 key players in Make-up Applications, live demonstration

1:15 pm - 1:25 pm: OTSTC Company
1:25 pm - 1:35 pm: Perfect Corp. Company
1:35 pm -1:45 pm: Wisimage Company 

1:45 pm - 2:30 pm: Roundtable

How the new technologies are revolutionizing customer experience: make-up applications, packaging, POS, products «on demand", customisation...
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Albéa, I Feel Beauty, The Nail Revolution / Provaine, OSTC, Perfect Corp and Wisimage.

2:30 pm - 3:00 pm: Data the new resource

What are the tools available to capture this data? What are the objectives? For what developments?
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Linkfluence, Kernix and with Matthieu Bourgeois, Lawyer - Simon Associés.

3:00 pm - 4:00 pm: Between East and West: Iran, a market that is opening?

3:00pm - 3:45 pm: The New Faces Of Iran; Beauty, Fashion and Paradoxes: Iran is now considered as the new major actor of the Eastern region with a strong worldwide influence.

Persiennes Consulting offers you a prospective study on the Iranian market for fashion, beauty and luxury players. The first trend and qualitative analysis of Iran's young and often unknown up and coming market.

Conference by Nilufar KHALESSI, Les Persiennes, will address the following subjects :

The major pillars of Iran society
Deciphering the famous « Persian Paradox »
The myths & modern codes of Iranian femininity
The influence of social media & the power of youth in the country
The fashion & beauty trends of the market
The luxury consumption in Iran
Portrait of Iranian women: attitude, lifestyle, values…
Beauty and Fashion portrait
Innovation & strategic keys for Western brands to enter the market, business and products developments opportunities

3:45 pm - 4:00 pm: Recommandation from a witness by Gabriele Faustinelli, Deborah International Division Director. Iran makeup market, threads and opportunities: an overview of the principal difficulties and opportunities in entering the Iranian market (product registration- financial restrictions…).

4:00 pm - 5:15 pm: Sustainable development and packaging, new challenges ahead

Roundtable moderated by Thomas Busuttil, Co-manager of the consulting firm UTOPIES, with the support of Charles-Emmanuel Gounod, Beautyworld Connexions and the participation of:

Philippe Bonningue, Packaging and Environnent Director, L'Oréal
Christophe Guesnet, Purchasing and Packaging Development Director, Chanel Parfums Beauté
Sandrine Sommer, Sustainable Development Director, Guerlain
Cécile Tuil, VP Communications, Albéa.
Fanny Frémont, Purchasing CSR Manager, Yves Rocher

The products:  
1) How do you deal with eco design approaches for cosmetics? (Product and pack, POS, container/content interaction, communication,...)
2) More specifically for your product formulas, what issues/priorities do you currently integrate today? (actives, nano elements, plastic microbeads...)
3) How do you take into account biodiversity issues? (Eco toxicology, ABS,...)

Organization and management:
1) Have you already taken steps in terms of co-innovation, collaborative innovation with your stakeholders? (suppliers, customers, bloggers, crowd sourcing...)
2) How do you deal with the necessary changes within your teams to properly address these issues? (organization, changes and/or new skills, bonuses,...)

See also

MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

Will the UK remain a platform of access to the European make-up market?

The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

US Beauty market closely linked to the rise of smartphones

Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

MakeUp in NewYork: Reflection of American and Latino dynamism

More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

MakeUp in discovers the ancestral bond between make-up and perfume

This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

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  • Modified 19 Apr 2016
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