Webpackaging logo

Digital Beauty: MakeUp in Paris looks to the future in new area

  • MakeUp in
Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Make Up, Nails, Eating, Drinking, Food, Hospitality, Catering, Secondary Packaging, POS, Point of Sale, Robot, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors (beauty, wellness, hospitality, food, ready to wear...). The beauty industry is at the forefront, with leading brands in the domain.

Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. Robots are also starting to appear here and there. Not to mention all the make-up applications available for smartphones.

For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers. But don't be mistaken! While this emergence of new technologies opens the way to exciting new opportunities it can also generate new legal risks. Especially since last April 14th, at its plenary session in Strasbourg, the European Parliament voted the final adoption of the new Regulation on personal data protection. This much awaited (4 years!) historic text sets the new legal framework, to which all companies, across all sectors, will have to comply by 2018, with, in case of infringement, penalties of up to 4% of their turnover.

MakeUp in Paris inaugurates this year a new "Digital Beauty" area, which will be set up at the entrance of the show. Visitors will have the opportunity to discover digital solutions specifically applied to the field of beauty and make-up and to meet a dozen service providers, that can be very innovative companies in such areas as product design, retail and customer relations, or specialised in digital strategy consulting.

Twelve specialists!

The high point of this 'Digital Mania' on which MakeUp in Paris is putting emphasis, will be a series of conferences that begin on June 10 at midday and will bring together more than fifteen speakers including Laurence-Anne Parent, Senior Partner at Advancy, on the theme "What is the weight of e-commerce in the global cosmetic business? A conference followed by the conference of Deborah L. Weinswig, Executive Director-Head Global Retail & Technology, Fung Business Intelligence Centre. To speak of Digital and customer experience three major players in Make-up applications will then take the floor: Lawrence O'Toole, OTSTC, Sylvain Delteil, Perfect Corp and Alain Bruguerolle, Wisimage. This will be followed by a roundtable themed: "How new technologies are revolutionizing customer experience: make-up applications, packaging, POS, product "on demand", customisation..." A roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Albéa, I Feel Beauty, LF Beauty, The Nail Revolution / Provaine, and OTSTC, Perfect Corp and Wisimage.

And insofar as this emergence of new technologies is on the one hand, opening new development opportunities for brand retailers, on the other, it generates new legal risks; you won't want to miss the roundtable on "Data, the new resource" moderated by Séverine Boutry with the participation of representatives of the following companies: Linkfluence, KerniX and of Matthieu Bourgeois, Lawyer, Cabinet Simon Associates. Because it seems essential nowadays to fully understand and master these legal risks, at a time when, to stimulate and regulate the digital single market by introducing stiffer penalties, the European Parliament recently adopted a new regulation, which will take effect in a few weeks.

MakeUp in Paris is organized by Beauteam and will take place at the Carousel du Louvre in Paris on June 9th and 10th.

See also

MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

The American consumers obsession with beauty

The American consumer's obsession with beauty

In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

MakeUp in New York rewards packaging and formulation creativity at universities

MakeUp in New York rewards packaging and formulation creativity at universities

On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

Will the UK remain a platform of access to the European make-up market?

Will the UK remain a platform of access to the European make-up market?

The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

US Beauty market closely linked to the rise of smartphones

US Beauty market closely linked to the rise of smartphones

Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

MakeUp in NewYork: Reflection of American and Latino dynamism

MakeUp in NewYork: Reflection of American and Latino dynamism

More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

MakeUp in Paris 2016: Better than ever!

MakeUp in Paris 2016: Better than ever!

The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

MakeUp in discovers the ancestral bond between make-up and perfume

MakeUp in discovers the ancestral bond between make-up and perfume

This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

Digital mania at MakeUp in Paris: The debates

Digital mania at MakeUp in Paris: The debates

A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

Nearly 20 conferences at MakeUp in Paris

Nearly 20 conferences at MakeUp in Paris

Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

Mission complete at MakeUp in Seoul 2016

Mission complete at MakeUp in Seoul 2016

The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

  • Company News
  • English
  • Modified 26 APR 2016
  • Hits 1214