The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards.
At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York brought insights into the world of make-up in the United Kingdom, and drew the trends in textures, formulas, packaging of this vibrant market.
British consumers are eager to try on new products and test out new trends. Remember: the "big brows" trend came from England. Young consumers, although driven by price, are open to novelties and with the boom of Beauty bloggers, every single girl has a chance to share her opinion and shape the future.
"It's all about social media. Nowadays niche brands also have the possibility to express themselves via this digital space, and new opportunities arise" confirms Emily Maben, Marketing Manager at Sleek MakeUp, the fastest growing make-up brand in the UK.
UK, the leading consumer market in Europe
Premium brands as well as mass market brand are taking a step forward. Covent Garden, in Central London has become THE Beauty Quarter... the new rendezvous for make-up. Every brand is trying out its new beauty concept store.
It started with the opening of Chanel - Fragrance and Make-up (since 2012 as a pop-up store initially - now a permanent shop), then Burberry Beauty Box (since 2013), Dior Beauty Boutique (since 2013), Urban Decay (first UK store, since 2014), Clinique (since 2014) Bobbi Brown Studio (since 2014), Kiko (since end 2015), Charlotte Tilbury Beauty Boudoir (first worldwide store, since end 2015), 3ina (first worldwide store, since February 2016), Nars (since June 2016).
This Beauty Quarter testifies of the dynamism of the British colour cosmetics market, which is the 1st in Europe representing a value of 2.088 billion euros.
What about the future?
Will the UK remain a platform of access to the European market? Up until recently, American brands were relying on the UK to launch into Europe. Will the Brexit changes the game? In the conference held on the 7th of September at MakeUp in New York, A portrait of the UK market was drawn and explained the opportunities and the challenges, and gave perspectives on how to succeed and how to find a space in this highly competitive space.
"You need to draw a strategy centred on researching, studying and knowing our market" said recently Grace Fodor, founder of Studio 10.
What will be the new situation in the UK?
An overview of the British beauty market with the views from experts in the beauty sector from brands and retail. What are the challenges and opportunities of the UK market? How will the UK and Europe post Brexit relationship evolve and what will be its impact on our industry?
The round table moderated by Eva Lagarde, Premium Beauty News, started with a presentation of the market and of products trends by Victoria Lambah-Stoate, Beauty expert at the In-Trend agency, followed by an informal debate with the participation of:
- Grace Fodor - founder of make-up brand Studio10
- Karine Tiano - Founder of Go-Beauty, agents for Beauty Brand
- Rebecca Goswell, Global Creative/Art Director HCT Group
MakeUp in NewYork took place on 7 & 8 September, 2016.