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Paris: In tune more than ever with Digital Beauty

  • MakeUp in
Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Make Up, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

After the success of "Digital Beauty" at the MakeUp in Paris event in 2016, the second edition, this year, promises to be even more dynamic! Beauty is increasingly influenced by new technologies, and the entire value chain in the cosmetics industry is jumping on the bandwagon of Digital Beauty to attract even more, beauty addicts! The first morning, on 22 June will be fully dedicated to this real social phenomenon! A round table, which should on no account be missed.

Among the speakers, Google teams will share the amazing insights they analyse through search terms on the web for major markets in the world. On the BtoB side, Albéa and Schwan Cosmetics integrate new technologies at a very early stage to revolutionize product design and brand/customer relationships. YouCam app, the global leader in virtual make-up applications, will present its most recent innovations and new partnerships in the retail area. Feeligreen and Nail Revolution are making great strides in the personalisation of the cosmetic offer and opportunities in the area seem to be huge...

In terms of training, nothing is possible today without a mobile, and Teach On Mars will tell you how beauty consultants enjoy themselves while they learn... Not to mention big data, a key asset of any business with a very useful focus by Matthieu Bourgeois, Simon Associates, on the European RGPD, which takes effect in 2018!

Come find out on June 22, from 10:15 to 12:15 how digital can both inspire and pamper beauty addicts!

A Full Digital programme!

A morning moderated by Charles-Emmanuel Gounod, Beautyworld Connections and Séverine Boutry, Le Nouvel Appartement.

10:15 - 12:15 FOCUS ON DIGITAL

10:15 - 11:30 Theme No. 1: "Digital to inspire consumers: Product design, BtoBtoC, shared experience, influencers…"

10:15 - 10:35 "Google unmasks Beauty trends in the US and in France"
Presentation by Leila Rochet-Podvin, Inspiration and Creation, Key note by Alexis Blosse, Strategic Planner Beauty at Google.

10 h35 - 11:20 Round table moderated by Séverine Boutry with the participation of:
* Anne-Laure Linage, Marketing and Business Strategy Director at Albéa
* Bernd Preuschoff, VP Digital Transformation at Schwan Cosmetics
* Michel Zampa CEO Wisimage
* Sylvain Delteil Europe Director of YouCam Apps

11:20 - 12:15 Theme No.2: "Digital to pamper consumers; product personalisation, the internet of Things, training of beauty consultants, customer retention, big data..."
Round table moderated by Séverine Boutry with the participation of:
* Camille Bénech, Global Brand lead Beauty & Luxury at Google
* Christophe J. Bianchi CEO @ Feeligreen
* Olivier Fiastre, CEO at Provaine "Nail Revolution"
* Vincent Desnot CEO @ Teach On Mars
* Matthieu Bourgeois, Avocat Associé, Department of New Technologies/ Intellectual Property at the Simon Associés law firm
"Personal data and Beauty: Time has come for Good Practices! Nearly a year after the adoption of the European Regulation on Personal Data (adopted on April 27, 2016 - which will come into force on May 25, 2018 - a historical text that upsets the matter and forces companies to transform their organization and their processing of personal data), where are we now?

MakeUp in Paris takes place on 22 & 23 June 2017 at Carrousel du Louvre, Paris.

See also

MakeUp in interviews Verescence as glass will be in the spotlight in Paris

The world leader in the production of glass bottles, Verescence, will organize on Thursday, June 22 from 3:00pm to 3:45pm a "Special Glass Innovation" Workshop dedicated to the cosmetic sector and more particularly to make-up. You will learn everything about this unique material, discovered nearly 5,000 years ago and which is constantly being improved and adapted to the requirements for protection and presentation of beauty products. Overview with Astrid Dulau-Vuillet, Verescence Marketing and Communication Director.

Emotions and métissage in Paris!

The eighth edition of MakeUp in Paris will be driven both by emotions linked to make-up and by new trends resulting from the métissage of populations in the world. Patrice Bellon, President of the Société Française de Cosmétologie (SFC) with Arnaud Aubert, Abstract, will describe the emotional evaluation of pleasure and well-being in relation with the use of make-up products, and Aïmara Coupet, dark skin expert, specialized in marketing and product development, will explain why creating make-up products for dark to very dark skin is still a challenge.... Not to be missed!

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  • English
  • Modified 03 May 2017
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