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Los Angeles, the appointment in makeup innovation you shouldn't miss!

  • MakeUp in
North America, USA, US - The West, Beauty, Personal Care, Cosmetics, Make Up, Primary Packaging, Cosmetic Components, Compacts, Cosmetic Pencils, Active, Smart Packaging, Sustainable Packaging, Eco-Sensitive Packaging, Plastic, Metal, Packaging Decoration, Formulations

On February 7th, at the entrance of the Barker Hangar, the new venue for the upcoming MakeUp in LosAngeles exhibition, visitors and exhibitors will be surprised! The famous innovation tree that is featured as usual at every MakeUp In show across the world is bound to grab all the attention. Because more products than ever before will be hung on its branches. Jury members who just met in Paris had a hard time deciding between them.

More than a third of exhibitors at this third edition of MakeUp in LosAngeles entered the contest. In the end, a total, of more than 70 products were assessed by the seven jury members: 28 presented in the "Formulation" category, 22 in the "Packaging" category, 14 in the "Full Service" category and 6 in the "Accessories" category. Hence, all t he products selected by the jury members will be presented on the Innovation Tree products of the show.

A new and extraordinary edition

When questioned, after completing their task, Jury experts were enthusiastic. For one of them, "this new edition of MakeUp in LosAngeles will enable visitors to experience new sensations with innovative applicators dedicated to eye shadows and foundations. Amazing formulas highly charged in pigments. Both eco-friendly and modern pencils through their formulas and shades.

Note, for example, a very innovative eye shadow "mill" and a superb compact made of plastic with a metal effect, which is aesthetically stunning but also offers a surprising haptic effect".

For another Jury member, "it's always interesting to discover in preview all these novelties, that always creative manufacturers are eager to unveil at the show, because, among them, you will discover some "real" innovations!" For a third Jury expert, "A very nice palette of products: packaging with sensory effects, beautiful decorations and new materials for applicators. Congratulations to participants!"

See also

MakeUp in LosAngeles is riding the Indie wave

MakeUp in LosAngeles is riding the Indie wave

By doubling in one year, the number of exhibitors, the upcoming edition of MakeUp in LosAngeles, which will take place on 7 and 8 February 2018 at the Barker Hangar, –a new hype venue not far from the Los Angeles Airport–, is definitely positioning itself as the prime U.S. West Coast event dedicated to the makeup sector. A success linked to the fantastic wave of creations of new trendy brands, the famous "Indies" and their equally immediate and unexpected incredible success!

  • Company News
  • English
  • Modified 14 SEP 2018
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