Closures are an important part of a lot of packages, serving both a functional and aesthetic purpose. It is not uncommon to have one- or two-color offset or pad printing on a closure, but these processes limit design capabilities.
Digitally printed closures, utilizing full-color, CMYK technology is getting more popular because it is affordable, doesn't take long to do, and allows for some unique customization for your products to help draw attention to them on the shelf.
4 advantages of using digitally printed closures
These closures are made from polypropylene (PP) and are available in sizes ranging from 48mm to 120mm. You can have any of these sizes full- color printed for your products.
Here are four advantages of the full-color digital process when printing closures:
- It is less expensive than traditional printing methods because it does not require the use of screens, plates or tooling.
- It costs the same to use 100 or 1000 colors as it does to use one color, allowing manufacturers to be as creative as they would like to be. This CMYK digital printing process produces unbelievably clean and crisp photographic images, barcodes, and text of almost any size. That makes the applications almost endless.
- It is very easy to incorporate variable-data printing. This allows you to easily personalize items that you never could cost-effectively do before, allowing for easy changes by season, individual scent or flavor.
- Digital printing allows for low minimum order quantities of 5,000 pieces, so it can be used on every SKU in your product line. In addition, there is the added benefit of short lead times because it is a much simpler process. This provides greater flexibility for your products.
How do I get started?
Digital printing is a welcome improvement to the world of closure design. Digitally printed closures can help you stand out from the competition and clearly convey your brand’s message. To find out how you can put these advantages to work for you, please contact us and one of our packaging experts will be glad to explore the possibilities with you.